Schema & Microdata: An Overview
Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a big boost over your competition.
5 Common Advertising Agency Challenges
From no-list to no-budget to no-traction to no-name, agencies deal with mighty big marking challenges on behalf of their clients. Learn how to overcome these odds.
How and Why To Set Your Site Up for Google’s Rich Answers
There’s a huge new thing evolving in the search results. I’m sure you’ve already seen them. Maybe you’ve noticed more of them recently, too. I’m talking about rich answers.
Tactical Link Building Strategies For 2016
A solid link building strategy is a must for marketing and growing your business. Learn what’s working today, and what isn’t.
Nofollow Tags: What They Are and Why They Matter
Nofollow links are a tactical tool. Use them to prevent comment spam on your site, and to help maintain your authority.
#SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
Super Bowl is social marketing at its best – and worst. From the touchdown of Esurance to the missed pass of Mountain Dew, three lessons.
Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
Brand consistency isn’t just for big B2C companies; your customer needs to see and hear the same thing at every touch point.
Graymail: Navigating Email Purgatory
When your customer opts into your email but then ignores it, ISPs notice and consider your email less wanted. What to do about graymail.
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
Sure, 2015 was a good year for your marketing agency. But wouldn’t you like 2016 to be better? Here’s how to satisfy more clients – and bill more.
Making SEO a Priority During Website Launch Planning
It’s entirely possible to lose your search traffic after a website launch or redesign. Here’s a checklist for planning and precautions, to prevent problems.
Don’t Neglect the Middle and Bottom of the Marketing Funnel
“Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. And guess who they’re looking to – yep! – their marketing teams, to not just generate leads, but also to provide their […]
Keywords Matter, Keywords Don’t Matter – How To Make Sense of SEO Evolution
Search engine optimization seems to confuse a lot of people. Some small business owners I’ve talked to just frown when I try to explain it to them. Others don’t really even want me to explain it. They just want their pages to rank well. Unfortunately, all the confusion is probably not going to go away. […]
12 Brilliant Ways To Save Time on Social Media
To help you free up some time, we researched how other marketers save time on social media. We also rounded up our own timesaving tips. Here are the best techniques we found to spend less time on social media work while still getting stellar results
Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco
Marketing is an ever-evolving combination of science and art, made more complex by the introduction of social media. This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. But knowing the rules can keep […]
What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
Budget running low? Never even had a budget? Don’t let it get you down. On social media, you can get further than you’d think on low-to-no budget. You just have to focus on the right things. That’s what Karrie Sundbom, Act-On’s content marketing manager, proved when she ran social media at the non-profit Molly’s Fund […]
Not Your Father’s Rebrand: Can the Old Be New Again?
Whether you love her or hate her, everybody has an opinion on the music of Lizzy Grant. A true pop star and style icon, she’s the most-streamed female artist on Spotify, not to mention her Grammy, multiple Billboard Top-10 hit singles, and infamous “Saturday Night Live” performance. What’s that? You’ve never heard of Lizzy Grant? […]
How to Select the Right Marketing Agency for Your Business
Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. Consider the following: Marketing has become a technology-based practice. In fact, there […]
How to Perform a Social Media Audit: Measure What Matters
Social media is long past the novelty stage. It’s a critical part of your content strategy, and like the other tactics you use, it needs to be monitored and measured so you can spend your time and money wisely, while getting the best return you can. Before we dive into how to do that, let’s […]
Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs
When clients call your agency, chances are, they’re hurting: Maybe they’ve been running things themselves, but have realized that running marketing campaigns today, including the use of automated platforms and sophisticated multi-channel strategies, is just plain out of their league and they’ve turned to you for help Or maybe they lack the resources to implement […]