Google Fact Check Feature: What It Means for Your Online Efforts
Learn the steps Google is taking to combat fake news with the Google Fact Check Feature and what it means for your online efforts.
Optimize Your Keyword Research and Rankings with SEMRush
Learn how to use the popular SEO tool SEMRush to perform valuable keyword research.
How to Conduct an Audit of Your Marketing Efforts in 9 Steps
Audit your marketing organization – including processes, content, and data – to see what is working and what isn’t.
5 Powerful Tips to Optimize for Google Featured Snippets
Boost the odds of getting ranked with Google Snippets with these powerful tips.
Enough is Enough in the Approval Process: Sign Your Name and Ship
Take time to identify who’s in charge the approval process – who signs off and at what stage, as well as how many revision rounds they get
Nervous on Camera? Consider Using a Teleprompter for Your Next B2B Video
Using a teleprompter for your next B2B video helps tighten your message, speed up the recording process, and soothe those nerves.
How to Develop a Brand Voice You Can Live With
Your company isn’t like any other. So don’t make it sound like any other. Read this to learn how to stand out with an authentic brand voice.
Back to Basics: A Primer on Marketing Metrics
What marketers need to know about measuring success, including what metrics to track and what to do with the insights.
Our Customers Share Why They Love Having Act-On on Their Side
With an abundance of marketing automation solutions to choose from, why choose Act-On? Here are a few reasons, straight from our customers’ mouths.
You Need to Understand These 6 Things About What B2B Buyers Want
Companies are great at gathering intel on their prospects. But it’s time we added some information about what B2B buyers want and the messages we send.
Make Your Marketing More Efficient with Repeatable Processes
Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
Optimize Success by Balancing Inbound and Outbound Marketing
Marketing teams that balance their inbound and outbound strategies are more effective and see better results – which way does your team lean?
Summer Marketing Strategies to Make Your Business Stand Out Online & Offline
Kick your marketing up a notch this summer with Act-On Software’s helpful tips. These creative campaign ideas are a great start to your summer marketing strategy.
How To Use Social Media To Convert More B2B Leads With Daniel Kushner
This Rethink Podcast covers Oktopost and how to use social media to convert more B2B leads.
The Importance of Personalization in the B2B Buying Journey
Long gone are the days of batch and blast marketing. Personalization is the only way to connect with your customers at every stage of the buyer’s journey.
Inside Act-On: 10-Step Guide to Rebuilding Your Lead-to-Revenue Funnel
Running an efficient lead-to-revenue funnel is top of mind for most marketing and sales execs, but what if the best thing you could is tear it down and rebuild?
7 Tips for Using Buyer Personas in Lead Nurturing
Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about.
The Modern Marketer’s New Executive Dashboard with Matt Heinz
In this episode of the Rethink Podcast, we interview Matt Heinz as he discusses what metrics marketers should be including in their executive dashboard.
How to Get More Search Engine Traffic to Your Landing Pages
Optimizing your landing pages can make a difference between them being seen or not. Check out these tips for getting more search engine traffic to your pages.