The Medium is the Message: Best Practices Guide to SMS Marketing
Successfully integrate SMS marketing messages into your marketing strategy, and pick the best software to get the job done.
10 Best SMS Marketing Examples To Inspire Your Text Message Campaigns
Are you using SMS marketing yet? If not, you’re missing out on an opportunity to reach your customers directly. Take it from these top brands in our collection of best SMS marketing examples. (Just be sure you’re following all the laws and regulations in your region before getting started). With an average open rate of […]
Must-Know SMS Marketing Regulations in the U.S.
Understanding SMS marketing regulations is a crucial piece of expanding your marketing reach into new channels.
SMS Traffic Types: Marketing vs. Useful Messaging
If you’re using SMS to communicate with prospects and customers, it’s important to know about the two main SMS traffic types: marketing vs. useful messaging. “Marketing messages” are often designed to sell a product or service, while “useful messages” provide crucial information or offer time-sensitive assistance. There are rules and best practices that apply differently […]
How Traffic Segregation Affects SMS Marketing
SMS marketing is booming in popularity, because it’s a direct channel to personal devices all over the world. At the same time, consumers are demanding better experiences and gaining more awareness about the right to data privacy. To combat the potential for SMS spam and fraudulent messaging, mobile network operators (MNOs) use a strict series […]
Must-Know Regulations for SMS Marketing in EMEA
There are currently 5.29 billion unique mobile phone users globally, giving businesses an opportunity to reach 68% of the world through SMS marketing. Like email, SMS is regulated with requirements that change depending on the region. Although many countries follow U.S. SMS marketing regulations as a standard, regions like Europe, Middle East and Africa (EMEA […]