Marketing Automation for Financial Services

React to market changes faster with agile marketing automation software that delivers real-time insights, helping you grow your financial services pipeline and convert clients at scale.

Build Deeper Relationships with Prospects and Clients

Stay aligned with market changes using software that connects to clients’ needs—and spots when they change. Groundbreaking AI and analytics provide visibility into behavior and interests, supporting financial services relationship growth.

Acquire and Retain More Clients

Reach goals faster using marketing automation software that quickly taps into audience behaviors and helps you pivot intelligently. Access deep insights, align with specific interests, and create more value to acquire and retain clients.

Support Compliance and Regulations

Protect your hard-earned reputation with automated consent tracking and customer preference management. Intelligent technology helps reduce errors that could lead to compliance issues and damage client trust.

React to Audience Needs Faster

Reduce the risk of ‘falling out of favor’ with your clients using software that helps you tune into the engagement data. Intelligent insights allow you to align campaigns with audience needs and drive ROI by eliminating time-consuming tasks that don’t add value.

More Great Content from Act-On's Library

Colleagues working on a marketing automation platform migration.

Six Signs It’s Time to Break Up With Your Marketing Automation Platform

A handshake illustrating the concept of Brand Loyalty.

How to Build & Measure Brand Loyalty 

A shopping bag illustrating a successful holiday email marketing strategy.

Planning for a Successful Holiday Email Marketing Campaign

Engage, Nurture, and Convert More Leads

Connect with your clients throughout their entire life cycle, from learning about your products to becoming loyal customers. Automated lead nurturing programs allow you to proactively cross-sell to your most engaged clients, supporting faster revenue growth.

Integrate Easily with Your Favorite Technologies

Poor integration can leave your team stuck in a cycle of frustrating slowdowns. Solve these challenges with software that plays nicely with other applications, such as Salesforce and Zoom Webinars, to support your team in their workflows.

Grow ROI and Business Results

Every new marketing campaign requires time, effort, and resources. Help your team move from idea to execution faster with software designed to speed up campaign launches and strategically iterate for impact.

Deliver Personalized Experiences

Clients often dismiss marketing that lacks relevance to their journey. Deep personalization allows you to win clients’ attention by meeting them where they are and presenting your services in context.

The Act-On Software Team has become an extension of our business. We ranked their marketing automation solution above Eloqua, Marketo, Pardot, and HubSpot. Their service has exceeded expectations. We are very happy to work with them!

Jim Lovelady

Moss Inc.

Successful Companies That Trust Act-On: