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Marketing Automation for Manufacturing

Support a complex sales process, reach your most ambitious marketing goals, and showcase ROI in every campaign with marketing automation for manufacturers.

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Manufacturing facility.

Simplify the Sale of Complex Products

Complex manufacturing products face unique selling challenges. Help your sales team overcome objections and shorten lengthy sales cycles with a marketing automation platform that delivers the right content to the right people at the right time, proving your product’s value.

Act-On's marketing automation for manufacturing dashboard.

Hit Your Boldest Marketing Goals

Ambitious marketing goals demand tools that can deliver them. Use groundbreaking analytics and artificial intelligence to identify what works best in your campaigns and replicate it to drive growth.

Prove ROI Across Every Campaign

Identifying what works in your marketing campaigns is half the battle. The other half is successfully scaling it. Agile marketing automation for manufacturing lets you track results in real time, view detailed reports, and take data-driven actions to optimize your marketing spend.

Sample manufacturing marketing performance data.
Manufacturing distributor map.

Grow Distributor Relationships

Creating stronger distribution partnerships is one lever you can pull for growth. A marketing automation tool that allows you to quickly launch co-branded campaigns, easily track results, and pivot quickly can help you expand your existing partnerships. 

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Why Act-On's Marketing Automation for Manufacturing

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Land More Product Quotes

Increase demand for your products with an agile marketing automation platform for manufacturing that lets you track website visitors for precise personalization, optimize landing pages for higher conversions, and take control of your results.

Teal repeat icon.

Cultivate Repeat Business

Get to know your customers’ needs, preferences, and interests faster with software that uncovers key insights and helps you take actions that deliver results. With data in hand, you can guide prospects from interest to conversion and turn them into repeat customers.

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Show Marketing Impact

Act-On’s agile marketing automation for manufacturing helps you prove the worth of every campaign you launch. Simple integrations allow your team to spend more time executing successful programs and less time dealing with frustrating technology roadblocks.

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Support Channel Partners

Strong channel partnerships begin with the right tools. Optimize your marketing spend while guiding and supporting your entire partner network with automations that drive business growth.

Automation has made our marketing efforts timely, which in turn has provided open rates well above what we had seen before. Our new member welcome email, for example, has an open rate of 77%.

Amanda Hullinger

Marketing Supervisor, Georgia United Credit Union

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