As a marketer, you know it’s entirely possible to generate a ton of leads, work diligently to convert them, and still end up with lackluster results. Why?
It’s often the quality of the leads.
And that quality is tied closely to strategy. An effective way to level up strategy and get better results is account-based marketing (ABM). ABM is reported to give 87% of the marketers that use it a higher ROI. These marketers also report shorter sales cycles, and who doesn’t want shorter sales cycles, right?
But marketers aren’t getting these results by accident. In fact, it’s totally possible to implement an ABM strategy and still underperform, which is why we compiled our favorite account-based marketing best practices to help you get the best possible results from your efforts.
