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
Welcome to the Act-On blog
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What Is an SSL Certificate and Why Is It So Important?
Read this blog to learn what an SSL certificate is, how to get one for your website, and how it…
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Lead Management, Marketing Automation
The Great Wealth Management Transfer Is Coming… Are You Prepared?
Prepare for the great wealth transfer by using powerful marketing automation software to attract and educate younger generations of investors.
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Multi-Channel Marketing
Tips to Help You Optimize Your Sales Funnel
These tips will help you align your strategy with marketing automation to optimize your sales funnel, drive conversions, and maximize…
Kyle 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
Customer Marketing
Cultivate Customer Loyalty With These 3 Tips
Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing…
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
Content Marketing, Demand and Lead Generation
Tips for Creating a Landing Page That Generates Conversions
Follow these tips to create landing pages that generate qualified conversions and interested buyers.
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JdIC5qcy13cHYtbG9vcC13cmFwcGVyID4gLnRiLWdyaWQgeyBncmlkLXRlbXBsYXRlLWNvbHVtbnM6IG1pbm1heCgwLCAxZnIpO2dyaWQtYXV0by1mbG93OiByb3cgfSAud3B2LXZpZXctb3V0cHV0W2RhdGEtdG9vbHNldC12aWV3cy12aWV3LWVkaXRvcj0iNjU4OWQ2MzJmMmNjODQ0ZWFiM2JmNzQzYWM2ZWI5MDUiXSAudGItbWFzb25yeSB7IGdyaWQtdGVtcGxhdGUtY29sdW1uczogbWlubWF4KDAsIDFmcikgbWlubWF4KDAsIDFmcikgbWlubWF4KDAsIDFmcik7Z3JpZC1jb2x1bW4tZ2FwOiA1cHg7IH0gLndwdi12aWV3LW91dHB1dFtkYXRhLXRvb2xzZXQtdmlld3Mtdmlldy1lZGl0b3I9IjY1ODlkNjMyZjJjYzg0NGVhYjNiZjc0M2FjNmViOTA1Il0gLnRiLW1hc29ucnkgLnRiLWJyaWNrX19jb250ZW50IHsgcGFkZGluZzogMCAwIDVweCAwOyB9ICB9IA==
Demand and Lead Generation, Lead Management
Using Progressive Profiling for a Frictionless Customer Experience
Read this blog to learn what progressive profiling is and how to use this tactic to create a frictionless customer…
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Content Marketing, Customer Marketing
Using Video Marketing to Improve Engagement
This blog post walks you through 3 ways to use video marketing to improve engagement – including customer reviews, webinars,…
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Lead Management
Should B2C Companies Practice Lead Scoring?
Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used…
Kyle 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Social Media Marketing
5 Ways to Boost Your Social Media Engagement
Check out these tips to learn how to develop a social media marketing strategy that improves engagement and drives ROI.
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
Email Marketing
5 Ways B2C Companies Can Leverage Email for Better Results
Click here to learn how B2C companies of all shapes and sizes can use email marketing to attract interested buyers…
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
Data Management and Reporting
Best Practices for Digital Marketing Compliance
Check out this blog to learn best practices that will help you maintain digital marketing compliance while improving results.
Kyle McCarthy
Growth Marketing Automation: The Next Wave
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