Welcome to the Act-On blog
Repeatable processes—like templates and data queries—can help you work more efficiently and save time and money.
Marketing teams that balance their inbound and outbound strategies are more effective and see better results – which way does…
Kick your marketing up a notch this summer with Act-On Software’s helpful tips. These creative campaign ideas are a great…
This Rethink Podcast covers Oktopost and how to use social media to convert more B2B leads.
Long gone are the days of batch and blast marketing. Personalization is the only way to connect with your customers…
Social Media Marketing
Do you want to create viral content on LinkedIn Pulse? Use these powerful tips to boost your odds.
Running an efficient lead-to-revenue funnel is top of mind for most marketing and sales execs, but what if the best…
Data Management and Reporting
Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what’s…
Read this blog to learn 10 useful and effective strategies for successful B2B customer retention and business growth.
Avoid these common marketing assumptions to make sure your marketing efforts go according to plan.
Buyer personas help you target prospects with surgical precision and nurture them with custom content they care about.