Why Using AI Doesn’t Mean Losing the Joy of Marketing

Creative Director Matt Sailor begs his fellow marketers to get serious in their AI discussions.
AI in Digital Marketing: 6 Great Use Cases

How is AI changing digital marketing? And how can marketers use it more strategically to support growth? We have the answers.
8 Marketing Analytics Use Cases for Better Insights

Use the marketing analytics features built in to your marketing automation software to surface key metrics and drive strategy.
Act-On and Intel Team Up to Revolutionize Customer Segmentation with Act-On AI Audience Insights

Act-On and Intel set out to transform customer segmentation into a streamlined, efficient process. We had a clear vision: a solution that could harness the potential of machine learning to automatically analyze massive volumes of customer data and suggest meaningful segments
AI Predictive Lead Scoring: Use Cases & Tools

Predictive lead scoring brings the power of AI and machine learning to marketing. Learn more about this groundbreaking technology.
The Ultimate AI Tool for Email Marketing: Act-On Create

Explore the future of email marketing with AI-driven content creation that’s fast, fresh, and on-brand. Act-On Create has arrived!
The Power of AI Marketing Automation: Act-On Interviews ChatGPT

With all the excitement building around AI, we wanted to interview an expert in the space. So, we “sat down” with ChatGPT, the AI chatbot that powers Act-On AI Create, to discuss AI marketing automation, among other topics.
AI in Marketing Automation: 6 Insane Use Cases

How will marketing automation and AI work together to make life easier for marketing teams?