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Category: AI and Marketing

Why Using AI Doesn’t Mean Losing the Joy of Marketing

two mechanical factory robots assemble components in a manufacturing setting to represent AI automation

Creative Director Matt Sailor begs his fellow marketers to get serious in their AI discussions.

AI in Digital Marketing: 6 Great Use Cases

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How is AI changing digital marketing? And how can marketers use it more strategically to support growth? We have the answers.

8 Marketing Analytics Use Cases for Better Insights

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Use the marketing analytics features built in to your marketing automation software to surface key metrics and drive strategy.

Act-On and Intel Team Up to Revolutionize Customer Segmentation with Act-On AI Audience Insights

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Act-On and Intel set out to transform customer segmentation into a streamlined, efficient process. We had a clear vision: a solution that could harness the potential of machine learning to automatically analyze massive volumes of customer data and suggest meaningful segments

AI Predictive Lead Scoring: Use Cases & Tools

Dashboard showing AI predictive lead scoring metrics.

Predictive lead scoring brings the power of AI and machine learning to marketing. Learn more about this groundbreaking technology.

The Ultimate AI Tool for Email Marketing: Act-On Create

A flywheel graphic shows how AI tools for email marketing can streamline marketing processes.

Explore the future of email marketing with AI-driven content creation that’s fast, fresh, and on-brand. Act-On Create has arrived!

The Power of AI Marketing Automation: Act-On Interviews ChatGPT

With all the excitement building around AI, we wanted to interview an expert in the space. So, we “sat down” with ChatGPT, the AI chatbot that powers Act-On AI Create, to discuss AI marketing automation, among other topics.

AI in Marketing Automation: 6 Insane Use Cases

Infographic on the impact of AI on marketing automation.

How will marketing automation and AI work together to make life easier for marketing teams?

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