Schema & Microdata: An Overview

schema

Here’s a primer on schema and microdata. They are a bit complicated, but not rocket science – and they can give you a big boost over your competition.

5 Common Advertising Agency Challenges

Marketing and client preparing to discuss advertising agency challenges.

From no-list to no-budget to no-traction to no-name, agencies deal with mighty big marking challenges on behalf of their clients. Learn how to overcome these odds.

Don’t Neglect the Middle and Bottom of the Marketing Funnel

marketing customer lifecycle

“Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. And guess who they’re looking to – yep! – their marketing teams, to not just generate leads, but also to provide their […]

12 Brilliant Ways To Save Time on Social Media

To help you free up some time, we researched how other marketers save time on social media. We also rounded up our own timesaving tips. Here are the best techniques we found to spend less time on social media work while still getting stellar results

Marketing Challenges in Regulated Industries, Part 1: Pharma & Alcohol/Tobacco

art and science

Marketing is an ever-evolving combination of science and art, made more complex by the introduction of social media. This is especially true in the arena of highly regulated industries – verticals like pharmaceuticals, alcohol and tobacco, public companies, and finance each present unique challenges to developing successful marketing campaigns. But knowing the rules can keep […]

What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget

social media CPM

Budget running low? Never even had a budget? Don’t let it get you down. On social media, you can get further than you’d think on low-to-no budget. You just have to focus on the right things. That’s what Karrie Sundbom, Act-On’s content marketing manager, proved when she ran social media at the non-profit Molly’s Fund […]

Not Your Father’s Rebrand: Can the Old Be New Again?

Whether you love her or hate her, everybody has an opinion on the music of Lizzy Grant. A true pop star and style icon, she’s the most-­streamed female artist on Spotify, not to mention her Grammy, multiple Billboard Top-­10 hit singles, and infamous “Saturday Night Live” performance. What’s that? You’ve never heard of Lizzy Grant? […]

How to Select the Right Marketing Agency for Your Business

People on your agency team

Finally. The economy is improving. Businesses are beginning to invest in marketing again. And, while many of us were hunkering down and doing the best we could during the recession, the whole marketing world has turned upside down in the past seven years. Consider the following: Marketing has become a technology-based practice. In fact, there […]

How to Perform a Social Media Audit: Measure What Matters

Social Audit Spreadsheet

Social media is long past the novelty stage. It’s a critical part of your content strategy, and like the other tactics you use, it needs to be monitored and measured so you can spend your time and money wisely, while getting the best return you can. Before we dive into how to do that, let’s […]

Gap Analysis: Fill the Holes in Your Clients’ Marketing Programs

SWOT Analysis

When clients call your agency, chances are, they’re hurting: Maybe they’ve been running things themselves, but have realized that running marketing campaigns today, including the use of automated platforms and sophisticated multi-channel strategies, is just plain out of their league and they’ve turned to you for help Or maybe they lack the resources to implement […]