5 Steps to Ensure Your Marketing Is HIPAA-Compliant
For digital marketers in healthcare, HIPAA compliance is more than just a regulatory box to check — it’s an ever-evolving discipline that demands constant vigilance.
HIPAA-Compliant Marketing Automation: Keeping Data Secure
Healthcare companies can’t afford to work with a marketing automation tool that isn’t HIPAA compliant. Learn more about how to keep your patient data safe!
Marketing Automation and CRM Sync: Keep Data Clean and Current Across Your Teams
Most high-performing companies use marketing automation. But without bidirectional CRM sync, sales and marketing collaboration stalls.
The New Rules of Data-Driven Marketing
For today’s leaders, data-driven marketing centers around using the right data at the right time to inform your strategy and improve your performance — while leaving room for creativity, intuition, and experimentation.
The Rebel Instinct Podcast, Episode 17: Tejas Manohar
Tejas Manohar is co-founder and co-CEO of Hightouch, a tech company specializing in reverse ETL and data management. He shares his thoughts on the future of martech via the Rebel Instinct Podcast.
Use Marketing Automation to Ensure FINRA Compliant Email Marketing
Learn how marketing automation can help financial advisors and wealth management marketers overcome common obstacles to deliver effective communications.
4 Ways to Implement Marketing Automation Data
Collecting first-party customer data is a top priority for most B2B marketers, especially as third-party cookies and other data sources are regulated or blocked by leading tech platforms. But collecting data is only the first step. The data you gather actually needs to be applied to marketing programs to make an impact on customer experience and conversion.
Act-On’s Cloud Infrastructure Expansion Strengthens Commitment to Canadian Clients
Act-On has introduced expanded cloud infrastructure in Canada to ensure regulatory compliance, data security, and privacy.
Best Practices for Digital Marketing Compliance
Check out this blog to learn best practices that will help you maintain digital marketing compliance while improving results.
Examining the Impact of GDPR One Year In
It’s been one year since GDPR took effect, but businesses continue to commit minor and major data breaches. Learn more about how to comply with the new regulations.
The History of Spam in Marketing
Ever wonder how the term “spam” came to be? Learn more about the history of spam in marketing and what’s being done to battle unsolicited junk messages.