Why You Need a Customer Testimonial Video
If you can have only one video, make it a case study video. Customer testimonial videos are incredibly effective at converting leads into customers.
5 Tips to Improve Your Social Media Engagement for Even Better Results
Social media can help companies attract and convert more leads if used properly. These 5 tips will improve your social media engagement for even better results.
Most viewed part of Act-On’s Platform – now even more awesome!
Act-On’s new contact report makes it even easier for marketing and sales to connect with customers at a more personal level.
Drip Email (alone) is Not a Strategy. Personalization Matters.
Marketers can do more than create ‘spray and pray” drip emails. Instead, adding personalization and segmentation can boost engagement – and revenue.
Tips on How B2B Marketers Can Get More Leads
Lead generation continues to be one of marketers’ top goals, but that task is easier said than done. Marketers have to ensure that they are attracting quality leads that will eventually convert into customers. This article covers a few tips for marketers on what they can do to get more and better leads.
6 Steps to a Content Marketing Plan that Drives Conversions
Ready to learn how to use content to get more sales? 6 easy steps to develop a marketing content plan that will earn fans and customers.
When, Why and How to Gate Content Along the Customer Journey
Forget the arguments about whether or not to gate content. The questions are when – and how – to best gate content. The answers lie along the customer journey.
The Benefits of Centralizing Your MarTech Stack for Enterprise Companies
Centralizing your MarTech stack is a daunting task, particularly for large organizations with divisions around the world used to working independently from each other. Learn how Avery Dennison reduced licensing costs, streamlined marketing operations, and increased leads.
12 Ways to Boost Your Website’s Lead Generation Performance
Check out these 12 proven website lead generation strategies to get more and better leads. With examples!
7 Ways B2Bers Can Rock Lead Gen Via Social Media
B2B social media marketing can prove frustrating if you lack a strategy. And a strategy is not just a goal of gaining more followers. Here are 7 tips to polish your strategy and drive more lead generation through social media.
Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
Data-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.
10 Tips to Add to Your Webinar Planning Checklist for 2018
Webinars are powerful lead generation tools if you deliver information people want and need, woven into your webinar content. Here are 10 tips to add to your webinar planning checklist.
Demand Gen Marketing – Get Customers, Keep Customers
Marketing automation shouldn’t be just for generating demand. The same principles and practices for demand gen marketing (segmenting, scoring, and nurturing) have just as much to offer customer marketing; and are especially instrumental in B2B marketing.
Where Marketing Automation Fits in the DX Journey
Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers.
Generate Leads with Online Quizzes
: In this Rethink Marketing Podcast interview, Interact’s Josh Haynam shares insights on why online quizzes are great for lead generation.
5 Key Questions To Help You Decide When To Gate Content
It is an ongoing debate by marketers, but these five questions will help decide when to gate content so you can make more money.
6 Ways Marketers Fall Short When Targeting B2B buyers
With so much on the line, marketers still underestimate 6 things when targeting B2B buyers. This article outlines what those are and how to correct.
‘Tis the Season: 11 Best Practices for Holiday Campaigns
Digital holiday sales continue to grow in importance. Here are 11 best practice tips for your email marketing for holiday campaigns.
B2B Marketing Trends for 2018
Planning your marketing for 2018? Add something from each one of these eight B2B marketing trends if you want to keep up with (or ace) your competitors.