Marketing Automation Archives

Act-On Leads the Competition in Revenue Marketing Automation Capabilities

According to top analysts, fewer than 20% of marketers are satisfied with their marketing automation platform.

What’s amiss, and which providers are offering the functionality customers want? Let’s jump in.

Budget Season Is Coming—Is Your Martech Platform Worth the Investment?

Many marketing leaders ask themselves this question as they stare at Excel spreadsheets filled with budgetary numbers: Are my martech tools worth what I’m paying for?

Is Your Martech Platform Holding You Back? How to Recognize the Signs

Are your martech tools helping you, or are they just making your job harder? No one enjoys the thought of asking this question, especially when it comes to something as integral as a marketing automation platform.

How to Use Audience Segmentation to Win Prospects and Customers

Curious how to use automated customer segmentation for better results? Get practical tips and examples on every aspect of the process.

Marketing Automation Migration: Switching Platforms Made Easy

Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.

Marketing Automation: What it Takes to Make the Switch

Considering switching marketing automation vendors? You’re not alone. 23% of companies switched their provider in 2022!

Email Marketing Migration: Switching Platforms Made Easy

Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.

How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates

We optimized our email marketing automation workflow, cutting 37 nurturing programs down to six. Open rates and click-throughs are surging.

Pro Tips: 5 Considerations To Implement Marketing Automation Platforms

The time has come to implement marketing automation with your new provider. We have the tips and pointers you need to succeed.

Marketing Automation for B2B: Building Effective Strategies

Maximize your marketing automation for B2B investment with these tips for building and implementing effective strategies.

The People Factor in Marketing Automation ROI

People are the most important aspect of marketing automation success, because they make or break marketing automation ROI.

Oracle Eloqua Alternatives: Time to Take A Serious Look at Act-On

Oracle Eloqua claims to be the top of the marketing automation heap. But they need to fight us for the title.

History of Marketing Automation: How Did We Get Here?

The history of marketing automation goes back farther than you think. Here’s how the major players got where they are today, and what’s next!

How to Use Marketing Automation to Optimize Your Marketing and Outpace the Competition

Ever feel like you’re spinning your wheels, going in circles, and not getting to where you need to be as a marketer? Sounds like you need to hit the brakes with your marketing communication plan. When it comes to marketing automation, you don’t need the fastest car to win the race – you just need […]