AI is in use within various parts of the Acton platform and that also includes our reporting. Using our AI analytics option, Evanex are going to be able to make use of AI in a number of different ways. So as an example, as you can see on here, we’re looking at delivery rate and we’re seeing that there’s been an increase of one point two five compared to previous week. Now, you might be seeing increases, you may be seeing decreases, but you might be wondering why.
Now you’re not gonna have to export that data and start running comparisons. Actually what we can start to do using what we call the change analysis is actually use AI to actually start to generate that analysis for you. So you’re not gonna need any data scientists to answer that. We’re gonna do that for you.
And as you can see, we’re even gonna give you the reasons. So as you can see, it’s due to an email, it could have actually been lower in this decrease than we’re seeing without that particular email that we sent. So, you know, we’ve got the ability to analyse that and start to give you the reasons, whether that’s a positive, whether it’s a negative, that is going to be ready built for you, saving time having to export and maybe use external parties to maybe do that analysis for you. Now another way that we can start to analyse the data is using natural language.
So you can perform natural language search queries across your emails, your landing pages, your forms, your media. Just for the sake of time, I pre built this question within the natural search for here. And as you can see, AI is now generating the answer for me. So again, I’m not having to extract the information, I’m not having to interpret that myself, simply type in the question and we’re then going to provide the answer to you.
Now, another way that we can start to use AI within platform is using what we call SpotIQ analysis, where ultimately we’re gonna use any data sets that we’ve got here. So if I just quickly give you an idea of that, within here you’ll see the SpotIQ button here. If we run that analysis, ultimately what that’s going to do for you, again, AI is look at any trends, any outliers and start to provide you with a lot more insights sort of based that data set. So ultimately what this can start to do is really open up the doors of other possibilities in of that data set. It can even start to answer questions that maybe you didn’t have in the first place and really starting to really increase the possibilities of using that data and the type of insights you can get from it. So yeah, with the AI, certainly with an add on, we want to make it as effective as possible for you and without needing any extra external help, coding or data extractions in order to put this data together.
