Increased Support Affirms Agencies’ Vital Role in B2B Marketing and Accelerates Their Ability to Better Acquire & Retain Customers
PORTLAND, OR–(Marketwired – August 24, 2016) – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today unveiled its next-generation Agency Partner Program, which allows marketing agencies and service providers to grow their business, create new revenue streams, and establish themselves as the go-to experts for clients across all industries. New components include a revamped agency dashboard, a new, lucrative structure for referral commissions, and custom content for thought leadership and business development.
In today’s ever-changing digital landscape, there’s just no overstating the importance of the modern digital agency. Companies everywhere are turning to agencies to manage their most critical B2B marketing programs, covering everything from awareness and acquisition to retention and expansion. Agencies are leading this charge, as trusted advisors who are often at the frontlines of the marketing automation conversation; more crucially, they stand to benefit enormously from doing so, adding to the 13.5% increase in revenues (up to $19.3 billion) they saw in 2015, according to Ad Age.
Act-On’s Partner Program is fueling this sea change. It is the only program in the industry with a marketing automation platform that delivers inbound, account-based marketing, and social marketing solutions, along with advanced L2R analytics, thus giving digital agencies a full arsenal of powerful capabilities to craft cutting-edge B2B marketing strategies and programs.
NuGrowth Solutions, a Managed Service Partner, feels their partnership with Act-On has truly helped drive the success of NuGrowth Digital, a division specializing in marketing automation, CRM, content creation, and lead generation. “Act-On has helped us grow,” says Paul Fuller, President of NuGrowth Digital, “and helped our clients increase overall Marketing Qualified Lead Generation by more than 210% across the board.”
Act-On’s expanded Agency Partner Program makes it easy for agencies to leverage marketing automation in both their own marketing efforts and on behalf of their clients. Trungale Egan + Associates (TE+A), a Chicago-based marketing agency, capitalized on its own MSP standing to offer Act-On to clients as part of its Automated Marketing Platform (AMP) package, and reaped sizable rewards. “Act-On has helped us create an entirely new sales channel and nearly double the LTV (lifetime value) of our customers,” says Brad Feldmar, VP of Business Development at TE+A.”
The Act-On Agency Partner Network Includes:
Referral Partners — Refer clients to Act-On and receive commissions when they join the Act-On family, plus renewals each year the companies continue using Act-On. Forming an alliance with the leading provider of marketing automation also raises Referral Partners’ standing with prospective clients, provides them with co-branded material to help generate leads, and gives them the opportunity to further grow their business by advancing into a deeper partnership with Act-On.
Managed Service Partner (MSP) — Offer Act-On as a service to their clients, with access to an exclusive agency dashboard to create, execute, and report on multi-channel client campaigns. Service providers also receive exclusive access to information on Act-On features, benefits, and new product releases, as well as co-branded marketing materials, whitepapers, and webinars to assist in growing their thought leadership and marketing dominance.
Strategic Consulting Partners (SCP) — Benefit from industry-leading referral commissions, Act-On’s seamless integration with Salesforce.com, SugarCRM, and Microsoft Dynamics, and the support of Act-On’s senior-level channel management. The SCP provides agencies with customized resources for business planning and development, including marketing playbooks and an acquisition roadmap that can help establish them as thought leaders. SCPs are also given free, hands-on product training and access to a broader partner portal, with content to help market and grow their business.
David Faye, CEO of Faye Business Systems Group, which specializes in marketing automation and CRM implementation and support, commends Act-On for the overall SCP experience: “They are responsive, proactive, inspiring, and above all, committed to helping us be successful. What more could you want from a partner?”
Sonja Fridell, President of Brainsell, an agency offering business strategy, software, and implementation services, agrees: “Act-On is one of our top partners, and their software is an easy sell. Our clients love how simple it is to use, and how easy it makes tracking and optimizing the cost of leads.”
Concludes Kevin Bobowski, CMO of Act-On, “Our partner program is perfect for modern, digital agencies and consulting firms that want to deliver a new level of services to their customers. Our new offerings provide partners with opportunities to expand their businesses, differentiate themselves from their competitors, and generate new revenue streams.”
About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.
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