Act-On Announces Record-Setting Customer Growth Metrics


Solidifies its position as the marketing automation platform of choice for mid-market enterprises

PORTLAND, OR – May 31, 2018 – Act-On Software, the leading provider of adaptive marketing automation for mid-market enterprises, announced today that it has reached its highest levels of key customer growth metrics in the company’s history.  Specifically, the average lifetime value has more than doubled since 2015, while the average life of a customer grew by over 1.5x in that same time. Additionally, since 2015 the average contract value has increased by over 25 percent, a sign that customers are not only investing in longer term relationships but also furthering their investment with Act-On as their digital marketing engine.

These customer growth metrics are combined with Act-On’s new customer growth in Q1 2018 that includes many enterprise customers such as Konecranes, Hitachi High Tech Analytical Science, Black Knight, and Polaris Pacific. Leading organizations like the PGA of America and Physician’s Insurance have chosen the Act-On platform over competitive suites, demonstrating Act-On’s significant momentum as the marketing automation platform of choice for the mid-market enterprise.

Marketers Drive Business Value with Act-On
Hundreds of mid-market enterprises chose Act-On over the competition in head-to-head evaluations over the past year as its solution helps agile marketers effectively compete with larger organizations. For example, enterprises like the PGA of America have found since implementing Act-On that they’ve decreased the time spent on campaign execution and management by 3X, are reaching more fans more effectively with a 75% email open rate and a 70% conversion rate which have resulted in record setting ticket sales 10 months before a PGA event even begins.

Easy Integrations and Advanced Features
Act-On’s easy integrations that require no active IT involvement are among the leading reason agile marketers choose the solution. With no additional fees, organizations can be up-and-running with Act-On in minutes. In a competitive analysis, Physician’s Insurance chose Act-On for its seamless Sugar integration and powerful features. With Act-On, Physician’s Insurance drastically decreased the time spent creating, segmenting and managing lists while it increased email open rates to as high as 31% for existing clients, and grew its customer retention rate to more than 95%.

Market-Leading Customer Service
In addition to its market-setting vision, Act-On’s growth is a direct result of its market-leading commitment to customer success. Act-On consistently outranks other marketing automation providers for its customer support and satisfaction in user reviews at G2Crowd. And, at Gartner Peer Review, a manufacturing COO noted, “We couldn’t be happier with our implementation process with Act-On. We felt, and still feel, like a valued customer. Unlike previous marketing automation experiences, Act-On wasn’t worried about controlling how much they would help us, they just wanted us to be successful.”

The Act-On Adaptive Marketing Vision
Act-On’s Adaptive Marketing vision is the new standard for B2B marketing automation. This added intelligence layer will predict, adapt, and respond to the way each customer wants to be engaged so that marketers can deliver more precise, more personalized engagement paths for buyers and customers.