PORTLAND, OR and SOMERVILLE, MA – May 31, 2017 – Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, and Evergage, the real-time personalization platform company, today announced a technology partnership that extends Evergage’s real-time personalization to Act-On’s Adaptive Journeys and leverages email engagement data to further personalize and adapt a customer’s web and mobile app experience.
Today’s empowered buyers demand a new level of customer focus. They have a heightened expectation for the brands they engage with to personally know and serve them. It is important for B2B marketers to invest in customer relationships and the technologies that can enable them to leverage data in real time to deliver personalized, relevant interactions – those that will have a competitive advantage in the age of the customer.
“Marketing is about building relationships, but doing so authentically, consistently, and at scale poses a challenge for most marketers,” said Michelle Huff, CMO of Act-On Software. “Which is why at Act-On, we are trying to solve for this by empowering marketers with the tools they need to build personalized, Adaptive Journeys to engage with their customers across multiple channels. Our partnership with Evergage underscores our commitment to making this vision a reality.”
The Act-On and Evergage integration supports:
Real-Time Email Content Personalization
Easily deploy Act-On email campaigns and automated programs that leverage behavioral insights collected by Evergage and engagement and demographic data captured in Act-On to deliver 1:1 personalized content within email, at the moment the recipient opens the message. Using Evergage, marketers can design personalized content and deploy it via Act-On email templates. The personalized content takes into consideration each customer’s behavior, history, and preferences – to drive higher click-through rates, engagement, and conversions.
Email Click-Through Triggers for Website Personalization
Unify experiences across channels for individuals when they click on specific email campaigns, by delivering personalized web experiences that adapt to every visitor (or account) based on the email engagement. When a recipient clicks through to a company’s website – from an Act-On email campaign – Evergage detects the unique URL parameters and then dynamically personalizes the web content for the individual based on their behavior, intent, source, location, and many additional attributes.
When you combine the power of Evergage’s real-time personalization capabilities with Act-On Marketing Automation, B2B marketers have a solution that allows them to deliver 1:1 Adaptive Journeys at scale. The technologies work in tandem to predict and deliver the best message, at the right time, across channels including email, web, and mobile app.
“As B2B marketers seek to more effectively reach their audiences, it’s important to deliver unique and cohesive experiences across channels,” said Andy Zimmerman, CMO of Evergage. “Our partnership with Act-On helps digital marketers meet these goals – improving demand generation and the overall customer experience. With our combined technologies, marketers can build more complete profiles of their visitors, maximize the results of email campaigns, and deliver website experiences that are maximally relevant at the individual and account level.”
To learn more about Evergage for Act-On, visit the integration page here.