Act-On Taps Michelle Huff, Former Salesforce Executive, as Chief Marketing Officer

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Continues Its Expansion Upmarket With the Installation of Key Leadership

PORTLAND, OR–(Marketwired – September 19, 2016) – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that Michelle Huff will join the company as Chief Marketing Officer (CMO). Michelle brings to the role an eye for innovation, an affinity for creating brand experiences, and first-hand knowledge building world-class companies that customers love to do business with. Her insight, product marketing experience, and industry knowledge will help Act-On elevate its brand, drive increased demand, maximize customer lifetime value, and grow revenues across its product portfolio.

Michelle comes to Act-On with 17+ years’ experience helping market leading companies, including Salesforce and Oracle, connect customers with technology solutions to grow their business. Most recently, Michelle was GM of Salesforce’s division after having served as the VP of Marketing for the group. Prior to her tenure at Salesforce, Michelle was a Senior Director at Oracle and a Senior Product Marketing Manager at Stellent (acquired by Oracle).

“We are seeing a trend occur today as businesses refocus their efforts on the total lifetime value of their customers — companies are finally realizing that marketing does not stop at the point of sale,” said Michelle Huff, CMO of Act-On Software. “The technology solutions that we need to build brand awareness, drive demand, and expand customer relationships are becoming smarter, more connected, and holistic, and Act-On is uniquely positioned to address these broader needs for marketing today, and in the future.”

“The responsibilities and tactics used by marketers change everyday, and CMOs everywhere are looking to Act-On to provide them with both the cutting-edge technology and best practices to help them stay competitive and better connect with their customers across the lifecycle,” said Andy MacMillan, CEO of Act-On. “Michelle’s extensive background in marketing and technology will help Act-On continue to lead in the market and help our customers grow the influence and success of marketing in their own organizations.”

Concludes Michelle, “What intrigued me about Act-On was its customer focus and passion for helping marketers do the best work of their careers. As a marketer, I am compelled by this — and furthermore, I am excited to be part of a progressive organization solving for the needs and challenges of tomorrow’s CMOs.”

About Act-On Software

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software

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Media Contact:

Paige Musto
Act-On Software, Inc.