Companies Globally Adopt Act-On Account-Based Marketing Automation to Orchestrate Multi-Channel Engagements at Scale

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Act-On ABM Proves Beneficial to the Bottom-Line

PORTLAND, OR–(Marketwired – November 15, 2016) – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced that since the launch of its Account-Based Marketing Automation (ABM) module in May, a hundred global companies in industries ranging from financial services to software to transportation logistics have adopted the technology to more strategically engage buyers across the customer lifecycle — from pre through post sales.

Companies who have implemented Act-On ABM understand the value account-based strategies have on the bottom line, and include well-known brands like LEGO® Education, an educational solution provider offering playful learning experiences and teaching solutions for preschool through middle school, OCEANAIR, an international transportation logistics and freight forwarding company, Swan Global Investments, an investment manager and registered RIA, and Totango, an enterprise-grade customer success platform.

According to the Information Technology Services Marketing Association (ITSMA), more than 80 percent of marketers who leverage ABM and measure ROI say those initiatives outperform other marketing investments. And MarketingProfs research shows that companies implementing ABM generate 208 percent more revenue from marketing efforts.

Act-On customers use ABM to create and execute strategic, multi-channel campaigns in a one-to-one manner at scale with multiple influencers of an account. And their programs are paying off sooner. According to the G2 Crowd 2016 Report, Act-On has the quickest implementation and fastest time to ROI of all marketing automation platforms.

OCEANAIR is already seeing tremendous benefits from Act-On ABM. “Engaging and retaining our key accounts requires many interactions with a wide range of stakeholders,” said Paul Rawate, OCEANAIR’s Digital Marketing Manager. “Act-On’s ABM module allows us to tailor outreach and track campaigns that are relevant to each individual in their role. It also makes it easy to target groups of accounts based on their industry or geographic location, and has given OCEANAIR an effective way to cross- and upsell its customers.”

Act-On ABM acts as the command center for CMOs and their marketing team from which they can:

  • Easily assess brand engagement. By automatically tracking and scoring the activity of every buyer and influencer in a company and distilling it into a single view, Act-On provides insight into a company’s readiness to buy and the intelligence necessary to move them to purchase.
  • Target the most lucrative customers. Act-On collects data on the accounts and gives users the ability to group by size, industry, titles, past behaviors, and other variables, to more effectively distill engagement down to the most valuable prospects.
  • Strategically nurture the entire buying team. Users can segment lists by firmographic, demographic, and/or behavioral data to create tailored, personalized campaigns that speak directly to a buyers’ role or relevance within an account.

Act-On also integrates with a range of applications that enhance a CMO’s marketing strategy, including Oktopost for managing and measuring social media, ListenLoop for delivering account-based ad retargeting programs, and PFL for executing direct mail campaigns. And Act-On’s partner ecosystem consists of 500+ organizations to help CMOs market with even finer precision.

“ABM is no longer an enterprise-only strategy, mid-market companies are now adopting Act-On to execute multi-channel ABM at scale, and yielding greater marketing ROI and increased customer lifetime value,” said Michelle Huff, Act-On’s Chief Marketing Officer. “Act-On Marketing Automation has quickly become the orchestration engine behind hundreds of ABM strategies, and our customers are embracing the technology for both acquisition and retention initiatives.”

About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software

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