Act-On Software Named to the Constellation ShortList™ for B2B Marketing Automation

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Recognized as a Leading Offering for Early Adopters Pursuing Digital Transformation

PORTLAND, OR – Oct. 14, 2016 – Act-On Software, the leading provider of marketing automation for fast-growing businesses, today announced it was named to the Constellation ShortList™ for B2B Marketing Automation. Companies on this year’s list provide key functionality and requirements for early adopters pursuing digital transformation initiatives, at a pivotal moment in time; with 52 percent of the Fortune 500 turning over since 2000, success today requires organizations to rethink their core mission and business model.

The Constellation ShortList is determined by client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. Constellation evaluates 50 solutions categorized in this market and selects eight for its ShortList. Act-On was selected as one of the four best-of-breed vendors for small and mid-sized businesses and is recognized as being able to support fast-growing companies that need a solution that can scale accordingly.

“Form must follow function in digital transformation. Once you craft the right digital business models, you’ll need the right digital technologies for success,” said R “Ray” Wang, chairman and founder at Constellation Research. “As organizations implement digital programs to disrupt an industry, employment of the right tools will determine whether or not the program is successful; each Constellation ShortList guides companies to the right technologies for their transformation initiatives.”

Act-On’s marketing automation platform has evolved as CMOs’ priorities have, offering the only integrated workspace to address the needs of the entire marketing department, from awareness and acquisition, through retention and loyalty. While marketing automation has traditionally been known for its role in demand generation, Act-On has uniquely positioned its platform as the marketing command center for the modern CMO and her marketing organization responsible for stewarding the customer experience pre- and post-sales.

To learn more about Act-On’s integrated workspace, and to see how CMOs and marketing departments can leverage the technology for brand, demand, and expand activities, we invite you to take a tour.

Constellation Research does not endorse any solution or service named in its research.

About Constellation Research
Constellation Research is an award-winning, Silicon Valley-based strategic advisory and futurist research firm. Constellation’s analysts serve as innovation advisors for leaders and Global 2000 organizations navigating the challenges of business-model disruption and transformation. Unlike legacy analyst firms, Constellation works closely with solution providers, partners, and its Constellation Executive Network of innovative buy-side leaders, C-suite executives and board of directors to lead the way in disrupting technology and research coverage areas. The goal – deliver to clients what they need to achieve valuable business results.

About Act-On Software
Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software

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