Digital Marketing Agencies in The Netherlands See Growing Demand for Marketing Automation


Bite the Lemon, Marketing Guys, ProSpex and Shakers Join the Act-On Partner Exchange (APEX) to Extend Marketing Automation to Clients

BEAVERTON, OR–(Marketwired – Oct 22, 2015) – Act-On Software, the leading provider of marketing automation for small and mid-sized businesses, today announced that a growing number of Dutch digital marketing agencies have partnered with Act-On to meet a rising demand for data driven marketing. With Act-On Marketing Automation, these agencies can now create and implement campaigns on brands’ behalf, and provision and share assets across accounts for effective marketing management.

Since it first introduced marketing automation as a service for agencies in 2012, via the Act-On APEX program, hundreds of agencies have taken on Act-On to broaden their offerings and access new revenue streams. The following agencies, based in the Netherlands, are among the latest to see value in and offer Act-On Marketing Automation to clients:

Bite the Lemon is a full-service marketing agency for mid-SEM companies that works to connect brands with friends through storytelling and creative campaigns. The agency joined the APEX program in 2013 to round out its marketing tool offerings and better address the content marketing and execution needs of its clients, choosing Act-On as a marketing automation partner for its robust feature set, ease of use, and scalability. Concludes Allain Silbernberg, Juicy Mind & CEO of Bite the Lemon, “With Act-On, we are empowering our customers to manage and understand their marketing efforts and the stories told.”

Marketing Guys is an online marketing agency with a focus on strategy and implementation for SME companies in Europe, Asia, Africa and the Americas. The agency joined the APEX program in 2013 after extensively testing out other competitive solutions including Marketo and Hubspot — finally selecting Act-On for its platform’s flexibility and appealing pricing model. Concludes Elias Crum, Founder and CEO of Marketing Guys, “We believe Act-On is the best marketing automation solution on the market for Dutch companies.”

ProSpex is a creative agency specializing in omni-channel B2B lead generation. The agency joined the APEX program in 2014 to help clients answer a pressing question: How can marketing be more accountable for its results? With Act-On Marketing Automation, ProSpex has been able to take their clients marketing programs to the next level by using data to drive decisions. Concludes Maxim Spek, Founder at ProSpex, “Since adopting Act-On for our clients’ demand generation needs, we have managed on average to cut 50 percent in management and telemarketing hours and have gained far better leads. This is a resource savings on our end that translates into a cost savings for our clients.”

Shakers is a strategic marketing agency focused on marketing automation strategy and execution. Shakers joined the APEX program in 2013 and has seen success on the platform for its own business development needs and that of its clients, closing several deals in just a few short months by nurturing leads with Act-On. Concludes Harold Klaassen, Sales & Marketing Consultant at Shakers, “We ultimately selected Act-On because it had all of the functionality we needed to bring our clients’ marketing programs to the next level, and to top it off, the support provided is unparalleled, and the license model for agencies is very appealing.” Shakers helps its clients realize significant growth and supports them with strategy, training, execution, and creativity.

To learn more about the Act-On APEX program, visit the partner page here.

About Act-On Software
Act-On Software provides the leading sales and marketing engagement platform for the 21st century business. Simple to operate but powerful in its results, elegant in its user experience and comprehensive in its functionality, Act-On’s cloud solution powers over 3,000 companies in their engagement efforts across all stages of the marketing lifecycle. The platform’s out-of-the-box integrations with popular standalone tools are further complemented by Act-On Anywhere™, a business productivity application that extends the use of marketing automation across web-based environments. Act-On supports an open marketing ecosystem that enables businesses to take full advantage of the latest tools and services available, in the context of an integrated engagement and targeting platform. Act-On also offers a best-in-class professional services team, dedicated customer support, and the APEX ecosystem of partners to provide clients with the resources they need to achieve sales and marketing success. Headquartered in Beaverton, OR with eight additional offices across three continents, Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit

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