Let’s face it: generic B2B marketing isn’t cutting it. Today’s buyers expect relevant, timely interactions, and they can spot superficial personalization from a mile away. Are you ready to move beyond basic merge fields like [FirstName] to create experiences that truly connect and convert?
Join Act-On’s Principal Product Manager, Duessa Holscher, and Solutions Consultant, Mike Felix as they unpack the strategies to transform static messaging into dynamic, data-driven journeys that B2B buyers respond to.
You’ll learn how to:
- Define what hyper-personalization really means and why it is a must in today’s market
- Activate your data by harnessing behavioral, intent, and custom insights across every channel
- Apply smart automation strategies to scale personalized outreach without sacrificing quality
- Replicate the playbook behind a 25% conversion lift in a real-world case study
