When’s the best time to send an email? What kind of personalization actually drives engagement? Do people prefer designed or plain text messages?

Email marketers have strong opinions on these questions. And we spent the last few months A/B testing every send to separate fact from fiction!

Join us for a fun, interactive webinar as we dive into email marketing best practices to unravel the mysteries, set the record straight, and debunk those email marketing myths! The results may surprise you; they surprised us!

But wait, there’s more! You’ll get a chance to put your own email marketing knowledge to the test with our live audience polls. And one lucky marketer who can debunk the most email best practices will win our grand prize!

What we will cover:

  • Timing
    Is there really a single perfect time to hit that send button? We’ll uncover our results from what days of the week outperformed others to what time of day got the best engagement
  • Design
    Does design matter? We looked at CTA placement, link types, colors, and different design styles to see what drives the most clicks
  • Language
    Crafting content that screams "click me!" can be challenging. We put personalization, long-form and short-form emails, and professional language to the test