Are your marketing automation workflows truly driving results, or are they stuck in surface-level tactics?
With 75% of companies planning to increase their marketing automation budgets in 2025, mastering advanced strategies is no longer optional—it’s essential.
In this webinar with the American Marketing Association, Act-On’s Kat Geivett, Director of Demand Generation, and Jennifer Blanco, Director of Customer Marketing, will break down key findings from the State of B2B Marketing Automation report by Ascend2. They’ll uncover the biggest trends, challenges, and opportunities shaping marketing automation in 2025.
From multi-channel customer journey orchestration to AI-driven optimization, this session will provide actionable strategies and practical frameworks to elevate your automation success.
What you’ll learn:
- The Hits: Explore trends like AI-powered predictive scoring and increased data quality.
- The Misses: Identify pitfalls such as underutilized features and misaligned workflows.
- The Opportunities: Unlock the full potential of multi-channel customer journey orchestration to AI-driven optimization.
