Today’s marketers aren’t just tasked with filling the funnel—they’re driving real revenue impact. But even the most sophisticated strategies can stall when there’s a disconnect between marketing and sales.
In this session, NetLine, Act-On, and ZoomInfo experts break down the common cracks in the go-to-market engine and how to close them. We’ll move beyond vague alignment talk to examine specific breakdowns in the buyer journey. You’ll also learn how to reframe success beyond the MQL, using shared KPIs, clearer definitions of pipeline impact, and feedback loops that keep both teams moving in the same direction.
Key Takeaways:
- Why leads stall at the marketing-to-sales handoff when they’re not yet sales-ready
- Ways to distinguish intent signals from engagement signals—and know when to use each
- How to avoid the lost momentum that comes from poor timing or mismatched outreach
- Closing visibility gaps so sales teams aren’t flying blind
