Webinar

The Innovation Fireside: Automate, Innovate, and Elevate

Dive into the AI, automation, and data strategies transforming marketing impact and delivering real results for 2025.

MarTech innovation isn’t slowing down. It’s shifting into overdrive.

AI, automation, and data-driven decision-making are redefining how B2B companies go to market, engage buyers, and scale revenue. But many marketing and sales teams are still stuck playing catch-up, trying to separate hype from what actually drives results.

To cut through the noise, Clark Newby (Principal, Fractional CMO, and Podcast Host), Phil Easley-Bosley (Founder & CEO, Tactical Marketing), and Jeff Day (CMO, Act-On) are coming together for a no-fluff discussion on how modern marketing automation is making an impact in 2025.

We’re tackling the big questions:

  • How should B2B leaders rethink automation, AI, intent data, and other innovations for real business impact?
  • What’s still broken in sales and marketing alignment, and how do we finally fix it?
  • What automation trends are actually delivering ROI vs. just making noise?
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