Analytics & Reporting

Actionable and intelligent insights with Act-On

Experience the future with our new AI-driven marketing automation analytics capabilities. Get fast answers to your marketing performance and business questions with natural language search powered by AI.

Product Capabilities

For marketing automation that goes way beyond email.

Campaign Performance Analysis and Exploration

Get immediate access to your marketing automation key performance indicators (KPIs). Drill down to compare performance over time, filter by segment, and export report components.

Funnel, Attribution, and Revenue Impact Reports

Track and share Marketing’s impact on business with Revenue Impact and Pipeline reports. Dive into funnel performance and conversion rates with cohort analysis. Analyze which channels are working best with Attribution reports.

Custom Dashboards and  Proactive Alerts

Tune Act-On Analytics to align with your marketing and business needs with customizable reports and dashboards, and search-driven insights builder. Easily share and export reports, and set alerts to share performance with key stakeholders.

AI-Powered Insights Analysis

Find previously undiscovered value with Act-On’s AI Insights. SpotIQ helps you dive deep into your marketing performance to discover trends, correlations, and outliers. Run AI analysis on demand or on schedule so you’ll always have the details behind the data.

This analytics suite is another great tool from Act-On that allows my marketing team to quantify results of our campaigns and take action to maximize success. The customizable reporting and dashboards give us clear, easy-to-share information and allow us to collect valuable insights and trends from our campaigns. The new tool really gives us the power to confidently move forward with strong business intelligence.

Features

Standard Reporting

Marketing reporting and analytics are available for all customers as the default platform reports.

Dynamic Business Analytics

Everything in the Standard Reporting package plus integrated CRM Revenue, Funnel, and Attribution reports with enhanced customizable, shareable, scheduled reporting and dashboards.

Premium AI Analytics

Everything in the Dynamic Business Analytics package plus AI-powered insight capabilities, 4x more dashboard editors, Data Studio and 27-month data storage.

Included or Add-on

Included

Add-on

Improved Performance Reports

Report drilldown support

Report data and visual download

Revenue Impact Report*

Revenue Attribution Report*

Funnel Metrics Report*

Custom liveboards and charts

Catalog of chart visualizations

Share custom liveboards

Schedule liveboard delivery

KPI Alerts (scheduled)

Custom formulas

AI: SpotIQ Insights

AI: Ask any question bar (natural language)

Data Studio advanced data transport capability

Stand-alone add-on available

Dashboard editors

N/A

Data retention

15 months

27 months

Package limitations by Active Contacts

Included in all packages

Limited at 100,000

Available to all customers

* Integrated CRM required

Features

Standard Reporting

Marketing reporting and analytics are available for all customers as the default platform reports.

Included or Add-on

Included

Improved Performance Reports

Report drilldown support

Report data and visual download

Revenue Impact Report*

Revenue Attribution Report*

Funnel Metrics Report*

Custom liveboards and charts

Catalog of chart visualizations

Share custom liveboards

Schedule liveboard delivery

KPI Alerts (scheduled)

Custom formulas

AI: SpotIQ Insights

AI: Ask any question bar (natural language)

Data Studio advanced data transport capability

Stand-alone add-on available

Dashboard editors

N/A

Data retention

15 months

Package limitations by Active Contacts

Included in all packages

* Integrated CRM required

Features

Dynamic Business Analytics

Everything in the Standard Reporting package plus integrated CRM Revenue, Funnel, and Attribution reports with enhanced customizable, shareable, scheduled reporting and dashboards.

Included or Add-on

Add-on

Improved Performance Reports

Report drilldown support

Report data and visual download

Revenue Impact Report*

Revenue Attribution Report*

Funnel Metrics Report*

Custom liveboards and charts

Catalog of chart visualizations

Share custom liveboards

Schedule liveboard delivery

KPI Alerts (scheduled)

Custom formulas

AI: SpotIQ Insights

AI: Ask any question bar (natural language)

Data Studio advanced data transport capability

Stand-alone add-on available

Dashboard editors

Data retention

15 months

Package limitations by Active Contacts

Limited at 100,000

* Integrated CRM required

Features

Premium AI Analytics

Everything in the Dynamic Business Analytics package plus AI-powered insight capabilities, 4x more dashboard editors, Data Studio and 27-month data storage.

Included or Add-on

Add-on

Improved Performance Reports

Report drilldown support

Report data and visual download

Revenue Impact Report*

Revenue Attribution Report*

Funnel Metrics Report*

Custom liveboards and charts

Catalog of chart visualizations

Share custom liveboards

Schedule liveboard delivery

KPI Alerts (scheduled)

Custom formulas

AI: SpotIQ Insights

AI: Ask any question bar (natural language)

Data Studio advanced data transport capability

Dashboard editors

Data retention

27 months

Package limitations by Active Contacts

Available to all customers

* Integrated CRM required

Deliver Personalized Customer Journeys at Scale

Using Marketing Automation to Boost Customer Retention

Successful Companies That Trust Act-On:

Ready to Act-On Your Marketing Goals?

Schedule a personalized demo today!

Analytics & Reporting

Act-On’s digital marketing analytics, marketing campaign reports, and marketing dashboards help you gain the insights you need to improve your campaigns, content, and messaging across the customer lifecycle.

Actionable and intelligent insights with Act-On

Product Capabilities

Campaign Performance Analysis and Exploration

Funnel, Attribution, and Revenue Impact Reports

Custom Dashboards and  Proactive Alerts

AI-Powered Insights Analysis

More Great Content from Act-On's Library

Deliver Personalized Customer Journeys at Scale

Using Marketing Automation to Boost Customer Retention

Successful Companies That Trust Act-On:

Ready to Act-On Your Marketing Goals?

Analytics & Reporting

Act-On’s digital marketing analytics, marketing campaign reports, and marketing dashboards help you gain the insights you need to improve your campaigns, content, and messaging across the customer lifecycle.

Actionable and intelligent insights with Act-On

Product Capabilities

Campaign Performance Analysis and Exploration

Funnel, Attribution, and Revenue Impact Reports

Custom Dashboards and Proactive Alerts

AI-Powered Insights Analysis

More Great Content from Act-On's Library

Deliver Personalized Customer Journeys at Scale

Using Marketing Automation to Boost Customer Retention

Successful Companies That Trust Act-On:

Ready to Act-On Your Marketing Goals?

Custom Dashboards and  Proactive Alerts