Holistic Social Media Marketing Solutions That Drive Engagement and Enthusiasm
Act-On’s Advanced Social Media Marketing Module has everything you need to plan, execute, manage, and measure your organization’s social media strategies.
Keep the Conversation Moving Forward With Engaging Social Media Marketing Campaigns
As more and more B2B and B2C consumers use social media to research brands and make purchasing decisions, social media marketing is more important than ever. With Act-On, you can orchestrate and execute the entire suite of essential social media tactics from a single platform with intuitive and shareable insights to prove the value of your campaigns and make improvements in real-time.
Advanced Social Publishing
Create, curate, and schedule your content and campaigns in advance using Act-On’s advanced social publishing platform. Then deploy your posts automatically based on your pre-determined cadence across Twitter, Facebook, Instagram, LinkedIn, and YouTube. Social media scheduling and publishing gives you the freedom to align your social media marketing campaigns with your other marketing tactics for a more holistic and coordinated marketing strategy.
Social Media Listening & Content Curation
Act-On’s Advanced Social Media module allows marketers to listen to the larger conversation to track business- and industry-relevant keywords, mentions, and competitors. Using this information, you can create and curate content to keep your audience engaged and invested. Content recommendations are based on engagement, so the more your audience interacts with your posts, the more the engine will deliver similar suggestions for you to share with your audience.
Employee Social Media Advocacy
With Act-On’s social media marketing tool, you can encourage and empower your employees to become social media advocates and brand enthusiasts on their personal social media pages. Extend your reach and amplify your messaging by tracking clicks and shares generated by each team member, and incentivize and gamify the process to achieve the best results.
Social Media Care & Response
As more consumers and customers turn to social media for questions and support, businesses must provide timely responses with helpful and accurate information. Using Act-On’s social media care and response feature, your social media marketing team can field inquiries from all of your social media networks and assign any questions or concerns to the appropriate team member for a quick response.
Social Media Analytics and Reporting
Act-On’s Advanced Social Media module includes multiple social media analytics and reporting features that are easy to create and share. Develop simple or in-depth social media dashboards to track which social media marketing efforts are driving engagement, leads, conversions, and revenue. Further leverage these insights to build more effective and efficient content marketing campaigns.
We use the Advanced Social Media Marketing Module to promote our thought leadership and extend our reach to drive more interest and engagement.Eric Kinaitis (VP of Marketing, American Endowment Foundation)