Create Compelling, Personalized Emails That Engage
Act-On’s multichannel marketing automation platform empowers you to engage your prospects and customers everywhere they are, however they prefer to communicate, to improve your engagement and prospect to sales conversion rates.
Lead Scoring Capabilities
For marketing automation that goes way beyond email
Powerful and flexible lead scoring models
Develop lead scoring models to understand prospects’ intentions based on demographics, firmographics, and behavior. Track and score prospects based on engagement activity such as website visits, content views, form-fills, email opens, webinar attendance, social media reply, content syndication download and many more. Develop multiple models to represent new leads vs. customer engagement.
Increase sales pipeline
Increase your sales pipeline by handing Sales’ qualified leads, scored based on Ideal Customer Profile demographics and firmographics, plus prospect engagement behavior that conveys buying interest. Act-On Sales Intelligence provides all this information, plus complete activity timeline, to sales through Act-On or integrated into your CRM.
Predictive lead score
Use AI to score leads based on propensity to close. Act-On’s Predictive Lead Score uses AI to analyze all your leads and sales data to identify which leads have high propensity to create pipeline and close. AI Predictive Lead Score complements your manual lead scoring models and helps identify those that are similar to other successful leads.
Sync with CRM
Empower Sales with lead score prioritization where they live – CRM. Lead Score is great for identifying which leads are the highest targets and most engaged. It helps sales prioritize and personalize follow-up. To make it most efficient for sales, you need to present the data where Sales lives – in the CRM.
Act-On integrates with all major CRM providers to not only pass lead score information to lead fields but also provide Act-On’s lead profile widget in the CRM record to give Sales all the information they need to have an informed and intelligent conversation.
Successful Companies That Trust Act-On:
