SMS Marketing Solutions That Resonate
When your message absolutely must get through, nothing beats SMS marketing. With a 95% open rate, Act-On’s SMS marketing software is a must-have for marketers of all skill sets and experience levels — and businesses of all shapes, sizes, and industries. With SMS marketing, you can send targeted mobile messages and notifications when, where, and to whom it really matters.
SMS Automation
Successful marketers are always seeking alternative ways to support, energize, and expand their customer base through increased engagement, renewals, and advocacy. With SMS marketing automation, every marketer can explore and leverage a largely undiscovered communications frontier. SMS automation enables customers to seamlessly implement communications into their automated workflows and multi-touch campaigns that align with their omnichannel strategies.
Demographic Segmentation
Demographic segmentation helps you drill down to the individual profile level with buyer attributes such as age, gender, education, and income. Demographic segmentation delivered through Act-On's SMS marketing platform leads to more empathetic marketing, which helps you build and strengthen brand loyalty while iterating and improving your SMS marketing programs.
Behavioral Segmentation
Behavioral segmentation is the process of breaking down prospects and customers into specific groups based on their digital interactions. By using Act-On's SMS marketing platform to gather, identify, and analyze behavioral segmentation data such as webpage visits, social media engagements, and email and SMS opens and click-throughs, you can crystalize personas, improve scoring models, and deliver personalized mobile marketing programs.
Customer Communications
Not only is SMS marketing convenient, timely, and efficient — it’s also applicable and effective at every stage of the customer lifecycle. You can utilize our SMS marketing software to attract new prospects with exciting promotions, nurture existing leads with relevant educational resources and product recommendations, and delight your existing customers with information about upcoming releases. SMS marketing automation even enables you to send follow-up surveys, games, and sweepstakes to extend the customer journey!
