B2B Marketing

Act-On marketing automation software supports B2B marketing efforts across the entire customer lifecycle.
Powerful Marketing Automation for B2B Marketers

B2B customers have high expectations for relevant, valuable experiences that are only made possible with powerful marketing automation software. Maximize your marketing impact with multi-channel lead generation tools, customized lead scoring, segmentation and automated nurture programs. Attract, nurture and qualify sales-ready leads for your partners in sales, and pass along all the data they’ll need to close business and keep growing.

HR & Staffing Services

Human resources firms and professional staffing services use Act-On to attract, engage and convert businesses and candidates across channels.

Management Consulting Firms

The world’s most successful consulting firms use marketing automation to generate, nurture, score and deliver qualified leads to their sales teams. Act-On is the best tool for the job.

Marketing and Advertising Agencies

From attracting new clients to growing existing business and keeping accounts for the long term, marketing automation software is the key to efficiency.

IT and Technology Services

IT, cyber-security and other technology organizations need a marketing automation platform that understands and maintains ISO 27001 certification – that’s Act-On.

"With Act-On, nothing is middle of the road. The platform is built for success and allows us to leverage critical data to execute successful marketing campaigns."


More Great eBooks from Act-On's Library

Financial Industry Use Cases - Act-On
Financial Marketing
Maia Wells

Financial Industry Use Cases Collection

We work with financial industry marketing rockstars every day. If you’re looking for a little bit of proof, or something to share with your exec team to legitimate your choice of Act-On for marketing automation, maybe this collection of use cases will help.

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Marketing Automation
Maia Wells

Getting the Most Out of Marketing Automation

As financial institutions continue to leverage digital marketing to grow their customer base and maintain relationships, many have yet to realize the full potential of marketing automation. As a financial marketer, you may face several challenges, including relying on legacy systems, poor technology integrations, changing compliance and regulations, and a lack of access to important data. Here’s what you need to know to make the most of your marketing automation software.

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Manufacturing Marketing
Suzy Balk

The Ultimate Guide to Manufacturing Marketing

Get the guide for up-to-the-minute best practices for generating high-quality leads, creating segmented, personalized experiences, and growing your manufacturing business. In the age of self-service product discovery, you can’t afford to stop your digital transformation at the marketing department’s door. Implementing tools like marketing automation can make all the difference.

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