Increase Customer Retention: Why Multichannel Marketing Is an Underrated Tool
Winning new customers is an exciting accomplishment. But most marketers also know the real work begins after that: increasing customer retention.
How to Reduce Customer Attrition and Keep Your Best Customers
Budget cuts, doing more with less, and consolidation of business tools are all on the rise in 2024. Jeff Coleman, chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. And that leaves many battling to protect […]
What Is Customer Marketing?
What is customer marketing, and how is it different from ordinary marketing? Read our quick primer with tips to find out.
Welcome Emails: Inspiring Ideas New Customers Will Love
Welcome emails are a great way to establish trust, drive engagement, and build great customer relationships.
Retention Marketing: How We Reached 400 Customer Accounts with a Refreshed Program
Retention marketing can be a strategic advantage. Find out how to keep customers engaged and happy.
The Rebel Instinct Podcast, Episode 9: Marc Liu
Marc Liu, chief revenue officer of the startup Civilized Cycle, fought through COVID-19 production issues to launch the TESLA of e-bikes.
How to Use Marketing Automation to Cross-sell Insurance
Brokerages and agencies are quickly learning the benefits of using marketing automation to cross-sell insurance.
How to Use Automation to Create a Customer Rewards Program
Use marketing automation to create a B2C rewards program that drives retention, extends the customer lifecycle, and improves ROI.
How Insurers Can Use Marketing Automation to Retain Existing Policyholders
Learn how insurers can use marketing automation to deliver effective marketing campaigns to existing policyholders that drive more engagement and revenue.
RLH Corporation: Using Act-On to Build Customer Experiences That Matter
Learn how RLH Corporation (the engine behind Red Lion Hotels) is using Act-On to automate and improve their guest experiences.
Cultivate Customer Loyalty With These 3 Tips
Current customers are your most dependable revenue source, so it’s important to inspire customer loyalty using these three customer marketing tactics.
Marketing Automation for Insurance Policyholder Retention
Read this blog to learn how marketing automation can equip you with everything you need to boost insurance policyholder retention.
5 Tips to Help Make Your Next Customer Event a Success
These 5 tips for customer event success will help you improve registrations, engagements, attendees, and retention to maximize ROI.
4 Ways to Leverage Your Current Customer Base to Drive More Business
Your current customers are the key to better ROI. This blog will explore 4 ways to leverage your current customer base to drive more business.
5 Creative Ways to Use Customer Insights Beyond Reporting
Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects.
The Importance of Customer Obsession in Product Development
Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development.
Build Insurance Customer Loyalty with Marketing Automation
Selling new insurance policies and retaining existing policyholders is a tough gig, but marketing automation allows you to do more with less.
Keep Existing Customers to Maximize ROI
Nurturing current customers is just as important as acquiring new leads. These customer retention tips will help you maximize your marketing ROI.
5 Hacks for Getting to Know Your Customers
Knowing your customer is key to a successful business. But most marketers only have a vague notion of their buyer. Let’s fix that!