How to Upsell Effectively by Automating These 5 Strategies
Onboarding new clients is exciting, especially after marketing and sales have worked so hard to capture their attention, show why the solution is the right fit, and close the deal. But as marketers know, that’s just the beginning.
How to Turn Customers Into Brand Advocates and Build Loyalty
Marketers wondering how to turn customers into brand advocates need look no further than these tips to turn customers into more customers.
B2B Customer Loyalty & Retention Strategies That Work
Building B2B customer loyalty can be a challenge, but focusing on these strategies can help reduce churn and keep more customers happy!
Increase Customer Retention: Why Multichannel Marketing Is an Underrated Tool
Winning new customers is an exciting accomplishment. But most marketers also know the real work begins after that: increasing customer retention.
How to Reduce Customer Attrition and Keep Your Best Customers
Budget cuts, doing more with less, and consolidation of business tools are all on the rise in 2024, and so is customer attrition. Jeff Coleman, chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. And that […]
What Is Customer Marketing?
What is customer marketing, and how is it different from ordinary marketing? Read our quick primer with tips to find out.
Welcome Email to New Client: Best Practices & Example
Welcome emails are a great way to establish trust, drive engagement, and build great customer relationships.
Retention Marketing: How We Reached 400 Customer Accounts with a Refreshed Program
Retention marketing can be a strategic advantage. Find out how to keep customers engaged and happy.
The Rebel Instinct Podcast, Episode 9: Marc Liu
Marc Liu, chief revenue officer of the startup Civilized Cycle, fought through COVID-19 production issues to launch the TESLA of e-bikes.
How to Use Marketing Automation to Cross-sell Insurance
Brokerages and agencies are quickly learning the benefits of using marketing automation to cross-sell insurance.
How to Use Automation to Create a Customer Rewards Program
Use marketing automation to create a B2C rewards program that drives retention, extends the customer lifecycle, and improves ROI.
Marketing Automation for Insurance Policyholder Retention
Read this blog to learn how marketing automation can equip you with everything you need to boost insurance policyholder retention.
5 Tips to Help Make Your Next Customer Event a Success
These 5 tips for customer event success will help you improve registrations, engagements, attendees, and retention to maximize ROI.
4 Ways to Expand Your Customer Base
Your current customers are the key to better ROI. This blog will explore 4 ways to leverage your current customers to expand your customer base.
5 Creative Ways to Use Customer Insights Beyond Reporting
Read this blog to learn how to use customer insights to grow existing client relationships and attract new prospects.
The Importance of Customer Obsession in Product Development
Act-On’s Chief Product Officer explains why customer experience optimization plays a key role in product development.
Keep Existing Customers to Maximize ROI
Nurturing current customers is just as important as acquiring new leads. These customer retention tips will help you maximize your marketing ROI.
5 Hacks for Getting to Know Your Customers
Knowing your customer is key to a successful business. But most marketers only have a vague notion of their buyer. Let’s fix that!
Why Building a Customer Community Is Important
Read why building a customer community is a great way to encourage engagement among your current customers.