New Gmail “Manage Subscriptions” Page: What Marketers Need to Know
Act-On’s Email Deliverability team investigates how Gmail’s Manage Subscriptions feature will impact inboxing.
The Benefits of Bot Clicks and Proxy Opens in Email Marketing
Bot clicks in marketing emails don’t have to be frightening for marketers. Learn how to glean important deliverability signals from these automated actions.
Planning for a Successful Holiday Email Marketing Campaign
In today’s blog, we’re going to discuss how to develop an effective holiday email marketing strategy using time tested email deliverability management strategies.
3 Email Deliverability Myths Debunked
Understanding the truth behind these myths is crucial for optimizing email deliverability and engagement.
Debunking Email Personalization Myths: Part 1 of 2
Email personalization can help you create engaging marketing that wins hearts and minds. Join Act-On and Litmus as we debunk common personalization myths!
The Ultimate Email Marketing Toolkit
In today’s competitive landscape, crafting effective email campaigns can be challenging. That’s where this powerful toolkit comes in.
5 Lead Nurture Campaigns that Build Pipeline and Support ROI
Pressure has been building around improving ROI and lead nurture campaigns present an often overlooked opportunity. Sure, the pressure has always been there to some extent, but it has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. Hardly seems fair, right? A recent […]
Email Marketing Myths Debunk’d
When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.
Email Deliverability Best Practices: The Best Guide Ever
Email deliverability: It’s the cornerstone of good email marketing strategy and planning. Not sure why? Our guide will make you an expert.
Email Sender Name: Best Practices for Email Marketing
The email sender name or “from” address name might seem like a small thing, but following best practices for display names can make a big difference in how your email is received.
We Rethought our Email Marketing Flow Chart and Tripled Email Open Rates
Our new email marketing flow chart, cut 37 nurturing programs down to six. Open rates and click-throughs are surging. Continue reading to learn how we did it.
Email Compliance: Key Changes in 2024
Email marketers: be prepared for 2024 email deliverability compliance changes with our handy update on what the email providers have coming.
6 Lead Nurture Campaign Best Practices
Setting up a new email nurturing campaigns can be tough. Check out these nurture campaign best practices to achieve success.
Email Authentication: The Key to Successful Email Marketing
Email authentication confirms that email is really coming from the purported sender, helping prevent phishing and other malicious practices.
Inbox Placement: How to Calculate & Improve the Inbox Placement Rate
Inbox placement is increasingly important as you work to successfully reach subscribers’ inboxes. And with internet service providers using more advanced spam filtering technologies, it’s far too easy to take a misstep and end up in the junk folder.
12 Tips for Effective Email Subject Lines (With Examples!)
Read these email subject line tips to entice your audience to open your emails and engage with your content and messaging.
Closing Time: Google Unveils Plans to Delete Inactive Gmail Accounts
Email marketers: starting December 2023, Google will begin a new initiative to identify and remove all inactive users from it’s platform.
The Ultimate AI Tool for Email Marketing: Act-On Create
Explore the future of email marketing with AI-driven content creation that’s fast, fresh, and on-brand. Act-On Create has arrived!
How To Write a Marketing Email That Actually Gets Opened
Sending emails is easy. What about writing emails that actually get opened?