Deliverability Update: Texas Just Redefined SMS as Telemarketing
New legislation in Texas requires marketers who use SMS to register with the state, just like other telemarketing companies. Learn more.
Hierarchy of Engagement and Email Sunset Policy Explained
Learn how a clear Hierarchy of Engagement and Email Sunset Policy can improve deliverability, reduce spam complaints, and keep your list healthy.
Welcome Email Series: Strategy, Examples & Best Practices
New customer welcome emails are no time to take your eye off deliverability. Learn how to optimize for the inbox!
Email List Hygiene & Spam Traps
Learn how to clean your email list, remove spam traps, and improve deliverability with proven email list hygiene best practices.
Email Acquisition Techniques & Strategies for Marketers
Part one of our complete email deliverability playbook focuses on driving traffic and acquiring high quality contacts.
New Gmail “Manage Subscriptions” Page: What Marketers Need to Know
Act-On’s Email Deliverability team investigates how Gmail’s Manage Subscriptions feature will impact inboxing.
The Benefits of Bot Clicks and Proxy Opens in Email Marketing
Bot clicks in marketing emails don’t have to be frightening for marketers. Learn how to glean important deliverability signals from these automated actions.
Planning for a Successful Holiday Email Marketing Campaign
In today’s blog, we’re going to discuss how to develop an effective holiday email marketing strategy using time tested email deliverability management strategies.
3 Email Deliverability Myths Debunked
Understanding the truth behind these myths is crucial for optimizing email deliverability and engagement.
Email Deliverability Best Practices: The Best Guide Ever
Email deliverability: It’s the cornerstone of good email marketing strategy and planning. Not sure why? Our guide will make you an expert.
Email Sender Name: Best Practices for Email Marketing
The email sender name or “from” address name might seem like a small thing, but following best practices for display names can make a big difference in how your email is received.
Email Compliance: Key Changes in 2024
Email marketers: be prepared for 2024 email deliverability compliance changes with our handy update on what the email providers have coming.
Email Authentication: The Key to Successful Email Marketing
Email authentication confirms that email is really coming from the purported sender, helping prevent phishing and other malicious practices.
Closing Time: Google Unveils Plans to Delete Inactive Gmail Accounts
Email marketers: starting December 2023, Google will begin a new initiative to identify and remove all inactive users from it’s platform.
Email List Management Worst Practices (And How Best to Avoid Them)
We all want to emulate the best practice in our industry or area of expertise.
Hard Bounce vs Soft Bounce & How To Fix Them
What are soft bounces? How do they differ from hard bounces? And how can you prevent them to ensure your entire audience is receiving your sends?
Apple MPP Adapt Series: Hide My Email
The Mail Privacy Protection (MPP) feature from Apple has ushered in new changes for email marketers. These changes, ranging from data acquisition to general user privacy, force marketers to adapt and evolve their best practices. One of the latest updates is the Hide My Email (HME) feature, which will certainly affect marketing email collection and […]
Email Deliverability: It’s Time to Let Go of Stale Data
Learn why and how to secure your email domain with DMARC protocols from one of Act-On’s email deliverability experts, Wael Elasady.
Email Deliverability Sending Checklist (Infographic)
Always review each of these items before hitting the “Send” button.