Lead Scoring: Tools and Tactics to Convert Customers
Lead scoring tools can help you implement at scale. Here are the lead scoring tools you can expect to use.
Build a Lead Scoring Model in 9 Steps
Building a lead scoring model is one of the most important tasks for demand gen managers. Find out how to make it easy!
What is Lead Scoring for Marketing and What Are the Benefits?
Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become.
Marketing Qualified Lead (MQL): Everything You Need to Know
What is a marketing-qualified lead? Follow these key steps to defining a MQL for your organization to make sure you’re passing the hottest prospects to sales.
How to Set Up a Lead Nurturing Campaign (Infographic)
Follow these simple steps to set up effective lead nurturing campaigns that drive prospects through the funnel and beyond.
The Great Wealth Management Transfer Is Coming… Are You Prepared?
Prepare for the great wealth transfer by using powerful marketing automation software to attract and educate younger generations of investors.
Using Progressive Profiling for a Frictionless Customer Experience
Read this blog to learn what progressive profiling is and how to use this tactic to create a frictionless customer experience and collect more qualified leads.
Should B2C Companies Practice Lead Scoring?
Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base.
4 Steps for Creating Engaging and Effective Lead Nurturing Campaigns
Read this blog to learn how to create engaging and effective lead nurturing campaigns that guide prospects and customers along exciting customer journeys.
Shorten Your Manufacturing Sales Cycle With These 4 Lead Nurturing Tips
Here are four lead nurturing tips for getting started with your first automated campaign.
Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
Read this blog to learn 5 simple and effective tips to improve your B2B lead nurturing processes and convert more prospects into customers.
5 Steps to Building Your Lead Nurturing Program
What is lead nurturing, and how can you build a successful program for your company in just five steps? Find out here.
Six Steps to a Successful Lead Management Strategy
Before you embark on a lead-management strategy, here are six steps you can follow to set yourself up for success.
Nurture Marketing Basics: Align Your Offer with the Right Content
We generally think of the offer as something tangible or specific, like a product or service, or something educational like a white paper. When you’re planning content for a nurture marketing campaign, it’s more helpful to keep in mind the benefit that customers will realize as a result of your product or service. Your offer […]
How to Define Your Nurture Marketing Audience
Learn how to define your nurture marketing audience and to begin guiding prospects and customers through a compelling buying journey.
Understanding Nurture Marketing
What is nurture marketing, and how can it help your company increase sales productivity and close more leads? Read on to find out.