Nurture Marketing Basics: Align Your Offer with the Right Content

We generally think of the offer as something tangible or specific, like a product or service, or something educational like a white paper. When you’re planning content for a nurture marketing campaign, it’s more helpful to keep in mind the benefit that customers will realize as a result of your product or service. Your offer […]

Understanding Nurture Marketing

What Is Nurture Marketing?

What is nurture marketing, and how can it help your company increase sales productivity and close more leads? Read on to find out.