When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.
When’s the best time to send an email? What kind of personalization actually drives engagement? Do people prefer designed or plain text messages?
Email marketers have strong opinions on these questions. And we spent the last few months A/B testing every send to separate fact from fiction on topics like timing, design, language and personalization! Take a look!
Click to read Email Marketing Myths Debunk’d