Act-On has been acquired by Banzai and will continue to operate as “Act-On Software by Banzai”

5 Lead Nurture Campaigns that Build Pipeline and Support ROI

Two people work to improve lead nurture campaigns.

Pressure has been building around improving ROI and lead nurture campaigns present an often overlooked opportunity. Sure, the pressure has always been there to some extent, but it has recently increased, according to B2B marketers. And many say that while expectations for ROI are increasing, their budgets are not. Hardly seems fair, right? A recent […]

Email Marketing Myths Debunk’d

When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.

Inbox Placement: How to Avoid the Dreaded Spam Folder 

Inbox placement is increasingly important as you work to successfully reach subscribers’ inboxes. And with internet service providers using more advanced spam filtering technologies, it’s far too easy to take a misstep and end up in the junk folder.