Every day, marketers are tasked with attracting, nurturing, and converting leads into great opportunities for Sales, which can be extremely difficult for one-person marketing departments. Traditionally, hitting these goals and getting real results required significant time and resources, but marketing automation is helping us alleviate these pain points.
In addition to helping marketers do more with less, marketing automation software offers three main benefits to users:
- Conserve resources by consolidating campaigns in a single platform that automates dozens of processes and tactics.
- Increase the quantity and quality of leads with better, more personalized campaigns that are easier to track and optimize.
- Align sales and marketing departments to give them both better insight into how leads are generated and where those leads are in the sales funnel.
When everything is firing on all cylinders, those three bullets can have a remarkable impact on an organization’s efficiency and ROI. Yet, many marketing departments fail to get the most out of their investment. Sometimes this is due to poor onboarding. Other times it’s because the software intimidates marketers who are used to doing things a certain way. And still other times it’s because the software just isn’t very intuitive or effective.
If you’re struggling to align your marketing goals and strategy with your marketing automation platform, you’re not alone — and all is not lost! Today, we’re going to examine the three most common barriers to marketing automation success and provide a solution to help you and your team overcome these obstacles.