How to Use Audience Segmentation to Win Prospects and Customers
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Curious how to use automated customer segmentation for better results? Get practical tips and examples on every aspect of the process.
Marketing Automation Migration: Switching Platforms Made Easy
![a frustrated team gathered around a laptop computer considering marketing automation migration](https://act-on.com/wp-content/uploads/2023/08/MTS_Blog-Header-4-1024x536.jpg)
Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.
Marketing Automation: What it Takes to Make the Switch
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Considering switching marketing automation vendors? You’re not alone. 23% of companies switched their provider in 2022!
Email Marketing Migration: Switching Platforms Made Easy
![a frustrated team gathered around a laptop computer considering marketing automation migration](https://act-on.com/wp-content/uploads/2023/08/MTS_Blog-Header-4-1024x536.jpg)
Migrating your marketing automation platform doesn’t have to be difficult. Follow these important tips to get set up for migration success.
How We Rethought Our Email Marketing Automation Workflow and Nearly Tripled Email Open Rates
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We optimized our email marketing automation workflow, cutting 37 nurturing programs down to six. Open rates and click-throughs are surging.
Pro Tips: 5 Considerations To Implement Marketing Automation Platforms
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The time has come to implement marketing automation with your new provider. We have the tips and pointers you need to succeed.
Marketing Automation for B2B: Building Effective Strategies
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Maximize your marketing automation for B2B investment with these tips for building and implementing effective strategies.
The People Factor in Marketing Automation ROI
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People are the most important aspect of marketing automation success, because they make or break marketing automation ROI.
Oracle Eloqua Alternatives: Time to Take A Serious Look at Act-On
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Oracle Eloqua claims to be the top of the marketing automation heap. But they need to fight us for the title.
History of Marketing Automation: How Did We Get Here?
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The history of marketing automation goes back farther than you think. Here’s how the major players got where they are today, and what’s next!
How to Use Marketing Automation to Optimize Your Marketing and Outpace the Competition
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Ever feel like you’re spinning your wheels, going in circles, and not getting to where you need to be as a marketer? Sounds like you need to hit the brakes with your marketing communication plan. When it comes to marketing automation, you don’t need the fastest car to win the race – you just need […]
Best Marketing Automation Software: Marketo Engage or Act-On?
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What’s the best marketing automation software? Marketo Engage? Act-On? Let’s investigate cost, integration, and implementation factors.
Differences Between Email Marketing and Marketing Automation
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Read about the 5 key differences between email marketing and marketing automation, and learn how an automation platform can help grow your business.
The Benefits of Email Marketing Automation: Is it Time for an Upgrade?
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Read about key differentiators between email service provider (ESP) platforms and marketing automation platforms, and the advantages automation can bring.
Use Marketing Automation Tools to Become a Supermarketer
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Generating more revenue with fewer resources might seem like a feat of superheroics. But with the right marketing automation tools, you can rise to the occasion.
Marketing in a Recession: Experts Share Tips for Success
Economists say we’re on the edge of a recession. A study showed a 7 in 10 chance we’ll cross over the brink during 2023. Does it mean they’re right?
Six Signs It’s Time to Break Up With Your Marketing Automation Platform
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That nagging feeling that something’s not quite right. That little voice in your head saying you deserve better. That slowly rising sense of dread when you log into your user account. You guessed it—there may be trouble in marketing automation paradise. Seriously, though: when you choose marketing automation software, you’re choosing an important partner. Teams […]
Best Manufacturing Marketing Examples to Inspire in 2023
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Jargon. It’s easy to get lost in it. The world of heavy industry is rife with manufacturing marketing examples that show what happens when jargon distracts from clear communication. Marketing something incredibly technical, scientific, or just plain complicated presents a serious challenge. It takes not just great communication skills and marketing savvy, but also a […]
The Hottest Marketing Automation Trends for 2023
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Wouldn’t it be nice if your buyers were predictable? If they’d always follow the same path to purchase, and you could easily predict their behaviors and purchasing patterns? It would make marketing and closing deals much easier, that’s for sure. But as you know, prospects and customers aren’t predictable. Their buying patterns, channel interactions, and […]