Promoting Your LinkedIn Native Videos
So, you’ve uploaded your video to LinkedIn. Now what?
Top Rank Blog recently recapped LinkedIn video influencer Allen Gannett’s “How to: 0 to 1 million LinkedIn Video Views and 6 months” presentation from Content Marketing World.
In the recap, Gannett says the reach of your LinkedIn video is determined by its initial performance. He recommends driving as much engagement with the videos within the first hour after posting. Recruit a quick response team of fellow co-workers, friends and/or family that will quickly visit your activity feed and “Like,” comment or share the video.
Also, put in the extra time at the “bottom of the fold,” or in the comments below the video, to respond to those comments, as well as request connections to 2nd- and 3rd-degree connections that like your video.
Another tactic Gannett recommends is posting during the quieter periods of the day, say earlier in the morning, then engage your quick response team to engage with the video and let that snowball into more traffic when folks come online.
Your LinkedIn videos autoplay on mute, and will play sound only if a viewer clicks the play button. As a result, like Facebook, it pays to include captions for your videos.
You have a couple of choices. You can upload an SRT caption file (once the video is uploaded), and this will display the captions if the viewer has enabled their closed captions on the player. You can also add the captions directly to the videos. We’ve done the second approach; initially creating the captions in After Effects (time consuming) and then using Zubtitle (cheap and quick, but has some limitations).
You also need to practice awesome Linkedin posting habits. Summarize your video in your post description. Use relevant hashtags, and consider creating your own. Mention any brands or people that are either mentioned in the video, or that you want to see the video.