The 2020 new year brought with it the most comprehensive consumer privacy legislation ever passed in the United States.
On January 1, the California Consumer Privacy Act (CCPA) went into effect, giving California residents significantly more control over how companies collect and use their personal data. Meanwhile, businesses are now required to be far more transparent about how they’re collecting, sharing, and using consumer data and information — and are prohibited from selling customer data without their consent. If they fail to do so, they could be subject to crippling penalties.
Whether you’re a California resident or a company that does business with California consumers, this new law likely applies to you. Despite this legislation being passed in 2018, a poll conducted in August of 2019 found that 56% of businesses felt they would not be fully prepared for these new rules and regulations. So, we wanted to write this blog to give you the information and resources you need to be compliant with the CCPA, avoid substantial fines, and execute more successful inbound and outbound marketing campaigns.
Just as the CCPA is following in the footsteps of Europe’s recent GDPR legislation, many other American states will likely follow California’s lead and implement new laws of their own. So, even if your business is not currently impacted by this new legislation, it’s important that your company adapts to the evolving landscape early on.
Please keep reading to learn more about the CCPA, how it affects both consumers and businesses operating in California and with California residents, and what you can do to ensure marketing compliance.