Case Study

Goose Digital Automates Buying Journeys With Advanced Segmentation

Goose Digital uses the Act-On platform to automate buying journeys with advanced segmentation and targeted personalization.

Goose Digital
Industry
Insurance
Employees
0-50

Overview

Goose Digital is an award-winning marketing automation agency with offices in Toronto and Edmonton. The experts at Goose are driven to help marketing teams move their digital strategies forward through automation. 

Whether you’re part of a large marketing team or a one-person department, Goose Digital strives to accelerate your growth and increase your brand’s momentum.

Goose Digital is an Act-On partner specializing in helping their clients plan, create, deliver, and optimize exceptional customer experiences through marketing automation. 

Automating the Buying Journey

In this how-to video, Mark Finnegan (Marketing Programs Manager at Goose Digital) discusses how the team at Goose uses Act-On to create renewal campaigns for their insurance industry clients. 

You’ll see an example of how to use automated programs with conditional logic. dynamic content to drive expanded customer engagement, and revenue.

Act-On is powerful and flexible, enabling superior automated campaigns that drive actionable results for our customers. This partnership is a big part of our success, and we highly recommend them.

Michael Turcsanyi
CEO

When it comes to customer marketing, we don’t try to overcomplicate things. Based on the engagement data we collect and share between Act-On and Salesforce, we know exactly which customers want (and need) which information.

Kevin Butler
VP of Strategy

What I love most about Act-On is the flexibility of the platform. Creating segments and building out the automation with conditional logic is easy and intuitive.

Kevin Butler
VP of Strategy

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