industry: Insurance
Use Case: Automated Buying Journeys

Goose Digital Automates Buying Journeys With Advanced Segmentation

Watch the video below to learn how you can use Act-On to deploy engaging renewal and up-sell efforts that extend the customer lifecycle

Company:The Difference Between Audience and Prospect

Michael Turcsanyi


If you are struggling to…

  • Conserve resources and use your time wisely as you execute renewal or upsell campaigns
  • Effectively segment your customer base to create and deliver tailored renewal or retention programs 
  • Gather and report accurate data to understand which customers are ready to make additional purchases 
  • Connect disparate marketing processes and campaigns efficiently and affrordably

You can use Act-On to…

  • Execute advanced segmentation strategies based on previous purchases and anticipated needs
  • Deliver timely and personalized messaging at scale to increase engagement and drive upsells and renewals
  • Leverage customer insights and accurate data to develop new communication strategies
  • Streamline automation, allowing you to focus your efforts on strengthening personal relationships

Why? Because growth marketing automation helps…

  • Increase revenue by 760% with segmented campaigns
  • Drive a 180% increase in conversion rates over batch-and-blast emails
  • Improve open rates by as much as 1500% compared to generic emails
Goose Digital

Goose Digital is an award-winning marketing automation agency with offices in Toronto and Edmonton. The experts at Goose are driven to help marketing teams move their digital strategies forward through automation. Whether you’re part of a large marketing team or a one-person department, Goose Digital strives to accelerate your growth and increase your brand’s momentum.


Goose Digital is an Act-On partner specializing in helping their clients plan, create, deliver, and optimize exceptional customer experiences through marketing automation. 

In this how-to video, Mark Finnegan (Marketing Programs Manager at Goose Digital) discusses how the team at Goose uses Act-On to create renewal campaigns for their insurance industry clients. You’ll see an example of how to use automated programs with conditional logic and dynamic content to drive expanded customer engagement and revenue.

“Act-On is powerful and flexible, enabling superior automated campaigns that drive actionable results for our customers. This partnership is a big part of our success, and we highly recommend them.” 

Michael Turcsanyi, CEO (Goose Digital)

Goose Digital Automated the Buying Journey to Drive Renewals at Scale

How to Convert More Leads Into Customers