Act-On has been acquired by Banzai and will continue to operate as “Act-On Software by Banzai”

Act-On eBooks

The State of B2B Marketing Automation

Read marketing automation insights from your B2B peers, exclusive from Act-On in partnership with Ascend2.

Discover how AI and Marketing Automation will redefine the marketing department in a few short years.

Independent analysis of top marketing automation platforms

Support lead capture across your marketing efforts so you can build relationships with prospects

Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance.

Making the switch is an important decision for your business. You shouldn’t have to figure it out by yourself. We’ve put together this holistic assessment to help you determine whether your marketing automation is working for your team. This self-directed questionnaire will help you make that initial assessment.

When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.