Email Marketing Myths Debunk’d

When it comes to email marketing tips, there are a few things that we have all been told to do. From using specific CTAs to sending at certain times of the day, but does some of that conventional wisdom really make a difference? After extensive tests, see what we uncovered.

When’s the best time to send an email? What kind of personalization actually drives engagement? Do people prefer designed or plain text messages? 

Email marketers have strong opinions on these questions. And we spent the last few months A/B testing every send to separate fact from fiction! 

Download our latest eBook to see what actually worked when it came to:


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