The automotive sector is emerging from a difficult period, and one which is likely to have permanently shifted buyer behaviours with an ever-larger percentage of the decision-making process happening online.
You'll learn how:
- Marketing automation can help segment and understand your target audience through their online behaviour
- To effectively use personalisation to market smarter not harder
- To leverage email and SMS communications to existing customers to build loyalty and maximise lifetime value
- To redefine the showroom experience by leveraging the information you’ve gathered from customers online
