eBook

The Manufacturer’s Guide to Data-Driven Marketing Automation

Overcome the challenges of marketing to engineers and industrial professionals

As a manufacturing marketer, you’re well aware of the challenges of marketing to engineers and industrial professionals. The “Digital Transformation” has had a disruptive impact on manufacturers worldwide.

However, the same can’t be said about manufacturing marketing because this particular business function has been slow to adopt marketing technologies that are quickly becoming industry standards.

Get the eBook to learn:
  • The unique personas in manufacturing marketing

  • How to bridge the gap between traditional and digital marketing

  • How to align sales and marketing with lead scoring rules

  • The difference between email marketing and marketing automation

  • How to create content for different stages of the buyer's journey

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