As a manufacturing marketer, you’re well aware of the challenges of marketing to engineers and industrial professionals. The “Digital Transformation” has had a disruptive impact on manufacturers worldwide.
However, the same can’t be said about manufacturing marketing because this particular business function has been slow to adopt marketing technologies that are quickly becoming industry standards.
Get the eBook to Learn:
- The unique personas in manufacturing marketing
- How to bridge the gap between traditional & digital marketing
- How to align sales and marketing with lead scoring rules
- Difference between email marketing & marketing automation
- How to create content for stages of the buyer's journey