Act-On Deepens the Impact of B2B Marketing Automation in Canada


IBEX Payroll, Iotum, and Magentrix Among the Latest Canadian Companies to Adopt Act-On Marketing Automation to Better Adapt Engagement to the Needs of Buyers

PORTLAND, OR – April 4, 2017
Act-On Software, the leading provider of adaptive marketing automation for fast-growing businesses, today announced recent customer wins across Canada, as IBEX Payroll, Iotum (makers of and Magentrix joined the hundreds of other businesses in the country that have made Act-On not just their marketing command center, but also their trusted advisor on the new communication landscape under Canada’s Anti-Spam Legislation (CASL).

Act-On’s traction in Canada reflects the growing demand for marketing automation in the country and the marketing support Canadian businesses need to grow their brands locally. In 2016 alone, Act-On’s customer base in the region grew by 96 percent, while in-country revenues increased more than 2.5x.

Canadian marketers and businesses marketing to Canadian consumers benefit not only from the core technology Act-On offers, but also the support and services Act-On provides its clients to ensure they remain CASL-compliant marketers.

Act-On has made it easy and simple for marketers to stay CASL-compliant by using:

  1. Unsubscribe features, opt-in/out tracking, and communication permission preferences for list maintenance and hygiene.
  2. Adaptive Forms™ to inform new subscribers what they are signing up for and obtain express consent to communicate.
  3. Adaptive Segmentation™ to ensure any contact not opted in be excluded from communications by automatically adding the segment to a suppression list.
  4. List management capabilities to identify and pull accounts not opted-in into separate lists for account-based retargeting outside of the inbox.

“As businesses prepare for the full enforcement of CASL on July 1, 2017, it’s more important than ever for marketers to understand their obligations under the legislation and ensure they have the full consent and unequivocal opt-ins from potential buyers,” said David Fowler, Head of Privacy & Compliance at Act-On Software. “Act-On understands this concern, and continues to take steps to uphold only the highest possible standards for international compliance, data privacy and accessibility, and communication.”

The company has already earned a TRUSTe Certification for its commitment to digital compliance. Additionally, Act-On received an EU-U.S Privacy Shield Certification from the U.S Department of Commerce and European Commission, and has prioritized CASL compliance in its product and beyond, regularly educating marketers on their responsibilities under CASL since the law was passed in 2014.

Interested in learning more about how Act-On Marketing Automation supports CASL compliant engagement?

Concludes Fowler, “Trust and transparency are at the core of what we do. We’re in the business of helping other companies maximize value and cultivate lasting relationships, so it’s only right we commit just as much to our own customer relationships, and provide our Canadian clients the support and stewardship they need to successfully navigate the CASL landscape.”

About Act-On Software
Act-On Software is a marketing automation provider responsible for delivering innovation that enables marketers to create Adaptive Journeys™ using customer behaviors, preferences, and data to intelligently guide the engagement strategy. Act-On is the only integrated workspace that powers the customer experience from end-to-end, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. Act-On is squarely focused on the success of its customers and offers consultant-level quality with everyday customer support. Act-On has been recognized for its superior product and rapid business growth by Deloitte, Forbes, and Inc. Magazine. For more information, visit Act-On Software.

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