Automation Essentials: Lead Engagement

In this segment of our Automation Essentials series, Jenn Bader (Senior Marketing Strategist) and Kristin Foster (Events Manager), explain how to drive lead engagement across the customer lifecycle.

Complete the form to learn:

• Proven lead conversion and engagement best practices and innovative techniques
• How to segment and personalize nurture campaigns
• Which KPIs to use to measure and assess engagement, intent, and ROI
• Real-life marketing automation use cases that drive lead engagement