Automation Essentials: Lead Engagement

Attracting the right leads is hard work. Don’t let it go to waste!

In this segment of our Automation Essentials series, Jenn Bader (Senior Marketing Strategist) and Kristin Foster (Events Manager) explore the foundations, tactics, and nuances of powerful and sustainable lead engagement and nurturing strategies.

Complete the form to learn everything you need to nurture unknown prospects into promising leads and loyal clients, including:

• Proven lead conversion and engagement best practices and innovative techniques
• How to supercharge the sales process through segmented and personalized nurturing campaigns
• Which performance metrics to track in order to accurately measure and assess engagement, intent, and ROI
• Real-life use cases that demonstrate the advantage of executing lead engagement programs through simple-but-sophisticated marketing automation