Marketing Automation—It’s the cornerstone of your marketing tech stack and the pistons driving your demand-gen engine. But according to a recent study, only one in four businesses are fully utilizing their marketing automation platform!
If that’s you, you’re risking stalling out on the shoulder while your competitors zip by on the demand-gen superhighway.
Join Act-On’s SVP of Marketing, Jeff Day, and Solutions Consultant, Mike Felix, run through how to fine-tune your marketing automation platform for pure performance and build the pipeline you need to drive your business.
In this session, you’ll learn how to:
- Fully integrating your tech stack so no leads fall through the cracks
- Going beyond simple lead scoring to qualify, predict, and supercharge your lead conversions
- Creating automated experiences beyond just sending emails to show prospects a compelling road forward
- Identifying the analytics and reporting that will help pressure test and optimize your efforts
