Sales and Marketing Alignment

In this webinar, we examine how to bridge the gap between marketing and sales by combining key processes with technology to improve marketing return on investment (ROI), sales productivity, and most importantly, top-line growth. With a strong sales and marketing alignment strategy your organization can efficiently grow.

In this webinar we'll cover:

• Strategic steps to ensure a clear lead and customer management process that both teams agree to and abide by
• What marketing automation can do to help facilitate alignment by building trust to close better deals, faster
• Real-world use cases that demonstrate the benefits of developing a healthy lead management process